Vice President of Product Marketing

Posted 21 Days Ago
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Arlington, VA, USA
In-Office
Senior level
Software • Analytics • Defense
The Role
The Vice President of Product Marketing will lead the go-to-market strategy for Govini's Ark platform, focusing on product positioning, messaging, sales enablement, and driving product adoption within the defense sector.
Summary Generated by Built In
Company Description
Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.
 
Job Description

We are seeking a visionary Vice President of Product Marketing to define and execute the go-to-market (GTM) strategy for Govini’s Ark platform and AI-enabled applications. This leader will be responsible for market positioning, messaging, sales enablement, and driving product adoption within the national security community and branches of the military.

In order to do this job well a candidate must possess deep experience in B2B enterprise software/SaaS marketing, exceptional communication and leadership skills, and a strong understanding of the U.S. Defense/Federal market and procurement process.

This role is a full-time position located out of our office in Arlington, VA 

This role may require up to 15% travel.

Scope of Responsibilities
  • Define and articulate the company's product narratives, value propositions, and market positioning to internal and external audiences.
  • Lead and execute GTM strategies for new product launches, feature releases, and market expansion.
  • Develop comprehensive sales enablement materials, including competitive analysis, battle cards, and presentations for the Govini sales team.
  • Serve as the expert on the Defense Acquisition market, customer segments, and competitor landscape to inform product roadmap and marketing campaigns.
Qualifications
  • U.S. Citizenship is required
Required Skills: 
  • 15+ years of progressive experience in Product Marketing, with at least 3 years in a leadership role (Director/VP) at a B2B enterprise software or SaaS company
  • Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
  • Proven knowledge of the U.S. Department of War (DoW) or Federal procurement process and defense technology market.
  • Demonstrated ability to drive and manage complex GTM initiatives and lead cross-functional teams.
Desired Skills: 
  • Current possession of a U.S. security clearance, or the ability to obtain one with our sponsorship.
  • Experience in or exposure to the nuances of a startup or other entrepreneurial environment.
  • Experience marketing AI/ML-enabled analytics platforms or complex data solutions.
We firmly believe that past performance is the best indicator of future performance.  If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.
 
Govini is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Skills Required

  • 15+ years of experience in Product Marketing
  • 3+ years in a leadership role at a B2B enterprise software/SaaS company
  • Bachelor's degree in Marketing, Business, or related field
  • Knowledge of the U.S. DoD procurement process

Govini Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Govini and has not been reviewed or approved by Govini.

  • Healthcare Strength Healthcare coverage is positioned as strong, with medical, dental, and vision insurance described as covered “in full” for employees and offered with competitive options for families.
  • Retirement Support Retirement support appears competitive, with a 401(k) match listed up to 4% and immediate vesting, which strengthens the long-term value of the package.
  • Leave & Time Off Breadth Time-off benefits are broad on paper, including unlimited vacation and sick days, which can increase flexibility if team norms allow consistent usage.

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The Company
Arlington, VA
160 Employees
Year Founded: 2011

What We Do

Govini builds software to accelerate the Defense Acquisition Process. Ark, Govini’s flagship product, is a suite of AI-enabled applications, powered by integrated government and commercial data, that solves problems across the entire spectrum of Defense Acquisition, including Supply Chain, Science & Technology, Production, Sustainment, and Modernization. With Ark, the Acquisition community eliminates slow, manual processes and gains the ability to rapidly imagine, produce, and field critical warfighting capabilities. Ark transforms Defense Acquisition into a strategic advantage for the United States.

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