About this role
A member of the LatAm and Canada Marketing team, the product marketing role sits at the intersection of our Product, Investments, and Marketing teams to build and execute the product marketing strategy for the Latin America Client Business.
You will be responsible for understanding our product and service set, business priorities and our clients’ needs, bringing the three together to drive commercial success. This includes leading, and working with product, integrated marketing, sales, and digital managers to drive, the strategy, roadmap, development, and activation BlackRock’s product marketing strategy and execution owning its overall success.
The ideal candidate will have a solid track record of strategic thinking, implementing innovative marketing initiatives, proven success in the development and execution of targeted business objectives, financial/commercial retail knowledge and expertise, content writing experience and management of product marketing experiences including guiding projects through all stages of a multi-channeled marketing campaigns from initial development to execution to metrics/ROI analysis.
This is a highly collaborative, communicative role that must also manage internal and external stakeholders to help develop content and initiatives to drive business priorities, as well as being comfortable delivering strategy, innovative ideas/solutions, and messaging to both the MKTG team and executive audiences. Success in this role requires an understanding of BlackRock’s products, markets, and clients as well as AM trends, and the knowledge and ability to connect them.
Key Responsibilities:
Strategic Product Commercial/Marketing: Lead and execute the overall product distribution and strategy for the BlackRock LatAm and Canada Market, including Blackrock, iShares, GIP, HPS and Aladdin product strategy and content development, project management and new campaign outreach initiatives to help drive and achieve regional and local business priorities. Collaborate with both global, regional and local teams to build impactful, short and long terms product distribution plans for priority products/solutions launches. Ensure our partners initiatives are aligned with business priorities, messaging, and the overall marketing and business goals.
Strategic Thinking: Find and develop unique opportunities to create value by enabling product marketing and digital commercial initiatives as well as identification of areas for improvement in business processes and technology tools.
Project Management: Lead strong marketing execution and project management including expense reporting, risk management, status reporting, and execution plans. This includes accounting for complete project lifecycle from inception to closure, collaborating with participants to determine project timeline, map projects for budget tracking, and ensuring set deadlines.
Content and media planning: Lead external-facing product/solution marketing content. Deeply understand digital products/platforms and translate that knowledge into impactful and scalable communications and content for client-facing experiences.
Measurement and analytics: Help define and track KPIs for all product marketing experiences, trainings and digital events, and drive accountability across the market. Maintain close partnership with global, regional and local teams to ensure integration and commercial growth.
Desired Qualifications:
Fluency in English with a preference for Spanish and/or Portuguese is required.
5-10 years in Asset Management marketing role(s) a must
Industry knowledge of Asset Management/Financial Services is required
Leadership experience managing a team
Experience owning the development of digital experiences and propositions, including revenue driven digital distribution
Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment
Strategic visionary with demonstrated experience in creating digital marketing and distribution strategies and bringing them to execution
Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
Experience working and scaling initiatives across a family of brands, variety of audiences
Experience working with global sales, product, marketing and legal teams
Strong skills in communication, writing, and ability to work well cross-functionally
Outstanding teammate with proven ability to lead through influence
Industry knowledge of Financial Services/Asset Management vertical preferred
Experience working in B2C, B2B and B2B2C digital marketing models is a plus
Experience working in product marketing is a plus
Results driven business leader with proven track record of success and achievement driving brand and business goals and managing external relationships
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.Top Skills
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers.
BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today.
At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together.
Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
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Employees engage in a combination of remote and on-site work.
BlackRock has 25,000 employees across more than 100 offices in over 40 countries around the world.
