The Role
The VP of Planning will lead strategic initiatives, uncover insights, and craft impactful marketing strategies for various clients, enhancing brand engagement.
Summary Generated by Built In
About The Role:
Zeno Group is looking to hire a VP, Planning to join our NA Strategy and Planning team who is passionate about uncovering compelling insights and crafting strategy that informs powerful, meaningful campaigns for brands and organizations looking to make a difference in the world. Strategic Planning is the beating heart of all the work we do at Zeno, and this role will cover multiple clients & categories, partnering closely with our research, analytics and creative teams to deliver work that matters.
The ideal candidate is continuously curious, an excellent storyteller, a skilled writer, a motivational team player, and a cultural anthropologist at heart. Specifically, you are always seeking the Why & understanding the Who, to find the most effective way to making meaningful connections with people. The ideal candidate is also committed to finding more effective and inclusive ways to engage diverse audiences.
Ultimately, you are a problem solver. Someone who knows how to take all you have discovered along the journey, identify the most important insights, write a compelling narrative that inspires your colleagues and your clients, and ultimately powers campaigns that make a real impact.
Responsibilities:
- Determine priorities and develop /challenge the brief; set the bar for depth of insights and creative fodder.
- Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table.
- Be able to bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc.
- Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms.
- Keep up to date with innovative work across advertising and communications industries; share internal and external best practices with colleagues across practices, sectors and functions within the agency, inspiring others to uncover insights and think in new ways.
- Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints.
- Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career.
- Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints.
Qualifications:
- Experience in Consumer Tech is preferred.
- At least eight years of extensive experience in a planning role at an advertising, digital, integrated marketing, or PR agency.
- Experience in planning, insights and analysis, with a focus on Brand Planning.
- Experience in an integrated marketing, advertising, digital media, or public relations in an agency setting.
- Ability to develop strategy and translate it into communications frameworks.
- Familiarity with agency planning models and capabilities.
- Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
- Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
- Deft at developing powerful narratives to deliver insights and strategy for client buy-in.
- Understands role that PR and social media play in the overall communications marketing mix.
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
