Vice President, Media Research Lead

Posted 16 Days Ago
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Toronto, ON, CAN
Hybrid
Expert/Leader
Marketing Tech
The Role
The Vice President, Media Research Lead oversees media research and intelligence, guiding research processes, optimizing media strategy and building a high-performing team. They are responsible for leveraging audience insights and competitive analysis to drive business impact and client recommendations.
Summary Generated by Built In
Company Description

The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

As Vice President, Research, this role leads Media Research & Intelligence across Klick, ensuring research tools, audience insights, competitive intelligence, and strategic recommendations are applied consistently across client work and new business. This leader partners closely with Media, Strategy, Client Services, Creative, Analytics, Ad Ops, Growth, Procurement, and Contracts to strengthen media strategy, planning, activation, and business impact.
 

What You’ll Do

  • Lead media research products, services, and processes across clients, ensuring scalable delivery and high-quality research outputs.
  • Translate audience insights, competitive audits, spend analysis, and industry research into clear recommendations for clients and internal stakeholders.
  • Develop differentiated research approaches that strengthen strategy, channel planning, activation, new business, and cross-disciplinary decision-making.
  • Evaluate research tools, platforms, vendors, contracts, and investment cases in partnership with Procurement and Contracts to improve business outcomes.
  • Build and mentor a high-performing Media Research team through onboarding, resource planning, professional development, and future capability planning.

Qualifications

Required:

  • 10+ years of experience leading media research, audience intelligence, competitive intelligence, or media strategy within healthcare, pharma, life sciences, agency, or client services contexts.
  • 5+ years of people leadership experience building, mentoring, and managing research, insights, media, or strategy teams with measurable team growth or capability outcomes.
  • Experience using media research tools (Comscore, eMarketer, Kantar Mars, Kantar SI, Vivvix, Kantar Monitor, Nielsen Ad Intel, Nielsen Media Impact, Pathmatics, Resonate, and CommsPoint) and data sources to deliver audience profiles, competitive audits, spend analysis, market research, and client-ready strategic recommendations.
  • Senior-level experience presenting research insights, POVs, and recommendations to clients, executives, media teams, strategy teams, or cross-functional stakeholders.
  • Experience managing vendor relationships, research platform evaluations, contracts, billing, invoicing, or ROI cases tied to research tools and services.
  • Portfolio or work examples showing how research outputs informed media strategy, channel planning, activation, new business, or measurable business outcomes.

Desired:

  • Comfort and enthusiasm for using AI as a regular part of how work gets done.
  • Experience leading research innovation, new platform implementation, or third-party research service evaluation across a multi-client portfolio.
  • Experience supporting growth, sales, or new business efforts through audience, market, category, competitor, or industry research.
  • Experience in healthcare media, pharmaceutical marketing, regulated communications, or life sciences client engagements.
  • Experience improving research operations, resource planning, team billability, or scalable delivery models across multiple stakeholder groups.

Additional Information

This posting is for an existing vacancy at Klick.

#LI-TH1 #LI-Hybrid

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Skills Required

  • 10+ years of experience leading media research
  • 5+ years of people leadership experience
  • Experience using media research tools and data sources
  • Senior-level experience presenting research insights
  • Experience managing vendor relationships and research evaluations
  • Portfolio showing how research outputs informed media strategy
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The Company
Chicago, IL
1,408 Employees
Year Founded: 1997

What We Do

Klick is over 1000 people passionate about life sciences, dedicated to doing things differently. Since 1997, we’ve been a commercial partner laser focused on developing, launching, and supporting life sciences brands to maximize their full market potential.

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