The VP of Marketing is a senior executive responsible for setting the strategic vision for all marketing efforts at Rankings.io. Reporting directly to the Chief Revenue Officer (CRO), this leader drives measurable revenue growth through brand strategy, demand generation, product positioning, and cross-functional alignment with Sales and Client Services.
The VP of Marketing owns the marketing roadmap from top to bottom—establishing long-term strategy, forecasting pipeline contribution, scaling high-performing teams, and leading innovation across digital channels. This role requires an exceptional strategist who can also operationalize execution, ensuring daily activities ladder up to company-wide revenue and growth goals.
This individual will elevate Rankings.io’s position as the premier Performance Marketing agency for personal injury law firms and architect a marketing engine that delivers consistent, high-quality demand across multiple platforms.
Responsibilities: Strategic Leadership & Vision- Define the long-term marketing vision that aligns with CRO-led revenue and pipeline targets.
- Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships.
- Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space.
- Own the full-funnel demand generation strategy, ensuring predictable and scalable pipeline contribution.
- Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization.
- Implement marketing attribution and analytics frameworks to measure ROI and improve decision-making.
- Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures.
- Foster a culture of data-driven experimentation, operational excellence, and creative innovation.
- Collaborate cross-functionally with Sales, Operations, Product, and Leadership to ensure unified go-to-market execution.
- Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications.
- Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia.
- Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships.
- Stay ahead of digital marketing advancements, AI-powered tools, and SEO/SEM trends that impact law firm growth.
- Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities.
- Champion the adoption of emerging technologies to improve efficiency and creative output.
- Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships.
- Develop and maintain high-value industry partnerships that support awareness, lead generation, and brand authority.
- Serve as a senior spokesperson for Rankings.io in key industry environments.
- Own the marketing budget, ensuring optimal allocation of resources across initiatives.
- Oversee vendor, contractor, and agency relationships to ensure cost-efficient, high-impact outcomes.
- Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy.
Requirements
- 8–12+ years of progressive marketing leadership experience, including at least 5 years in senior or executive roles.
- Proven success leading marketing strategy for high-growth B2B, digital marketing, or agency environments.
- Expertise in digital marketing, SEO/SEM, demand generation, analytics, and brand development.
- Strong financial and analytical acumen with experience owning pipeline metrics and marketing-sourced revenue.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Ability to build, mentor, and scale high-performing teams.
- Experience implementing AI-driven marketing tools is preferred.
Benefits
- Starting salary of $210k + Bonuses
- Unlimited PTO
- 100% Employer funded health insurance
- Quarterly training stipend for professional development
- Remote-first role with occasional travel for PIMCON or leadership meetings.
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
