Who we are
Everli is Europe’s leading marketplace for online grocery shopping and one of its fastest growing scale-ups (part of the annual Financial Times ranking for four years in a row). We are on a mission to deliver customers peace of mind with a trouble-free grocery experience they love and trust.
We achieve our growth through a culture that is collaborative, transparent, data-driven and focused on our mission.
Our rapidly growing and diverse international team has offices located in Italy (with headquarters in Milan) and Serbia (with headquarters in Belgrade).
Job description
The VP of Marketing owns the full customer lifecycle — from acquisition and activation to retention and reactivation — across all paid and organic channels.
You will define and operate Italy’s growth model, manage the marketing P&L, and relentlessly improve LTV:CAC, payback, promotions efficiency, and user quality. This role requires building a highly data-driven organization that delivers LTV-optimized growth, reduces CAC, scales high-efficiency traffic, and maximizes retention and order frequency. You will ensure every euro spent drives measurable value and supports sustainable profitability while positioning Everli as Italy’s leading eGrocery service.
As a key cross-functional partner to Product, Operations, Data, Finance, Retailer Management, and Leadership, you will align demand growth with supply capacity and unit economics at all times.
Responsibilities:
- Define Italy’s growth model, investment strategy, and channel mix.
- Own LTV:CAC, payback targets, and overall marketing unit economics.
- Lead all paid and organic acquisition channels and discover undervalued, high-efficiency traffic opportunities.
- Drive continuous experimentation to identify arbitrage pockets and scale what's working.
- Oversee activation, CRM, and retention KPIs to grow cohort LTV and reduce churn.
- Ensure strong attribution, analytics, reporting, and an incrementality-driven testing culture.
- Develop predictive models and deep customer insights in partnership with Data/BI.
- Build and refine user cohorts, behaviors, and drivers to guide acquisition, product decisions, and lifecycle optimization.
- Align demand with operational and retailer constraints, driving targeted micro-area growth.
- Partner with Product to improve onboarding, funnels, incentives, and retention mechanics.
- Collaborate with Retailer teams on co-marketing and retail media initiatives.
- Lead the marketing & growth team, manage agencies, and uphold a culture of speed, experimentation, and financial discipline while maintaining brand positioning and tone.
Requirements:
- Deep understanding of the full marketing and growth stack (paid channels, CRM, data tools, attribution, analytics) and able to jump hands-on into execution when needed.
- Experience leading high-performing, cross-functional marketing or growth teams in fast-scaling consumer, marketplace, or eCommerce businesses.
- Hands-on experience with multi-channel acquisition (paid social, search, affiliate, display) and advanced lifecycle/CRM strategies.
- Thinks in systems, connecting the entire growth engine end-to-end: CAC → activation → retention → LTV → unit economics → supply constraints.
- Operates independently and proactively identifies what needs to be built or fixed.
- Fully data-led, comfortable with analytics, dashboards, attribution tools, and performance metrics, and able to challenge and interpret data on their own.
- Proven track record of owning a full growth funnel at scale and managing significant marketing budgets with strict ROI/CAC/payback accountability.
- Prior experience collaborating closely with Product, Data/BI, and Operations teams to drive growth initiatives.
- Bachelor’s degree in Marketing, Business, Economics, or related field.
- Fluency in English and Italian with strong communication and leadership skills.
What we offer:
- Full-time permanent contract and a competitive salary.
- Welfare Budget. You can use this credit for a wide selection of services (education, public transport, vacations and entertainment, wellness, culture etc).
- Office-based in central Milan, providing daily collaboration with the team; requires on-site presence.
- Discount on your grocery with Everli.com. Anytime you use our service to get your grocery, you can apply a reserved discount on your basket.
Top Skills
What We Do
Everli is on a mission to help people achieve peace of mind, simplifying life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli’s dream is to bring only the good part of grocery shopping, directly at home.
We are in this since 2014 and now we are the main European e-grocery marketplace. Our team has grown to 200 people and we signed more than 100 partnerships with retailers and CPG companies, we serve more than 80 provinces around Europe and - what matters most - we’ve delivered groceries more than 3 million times.
Our fast-growing international team is located in Italy (with headquarters in Milan & Verona) and Poland (Warsaw), with more than 16 different nationalities and a lot of team members working remotely. Despite being spread all over the world, we like organizing company off-sites, parties, events and aperitivi to strengthen the Everli culture. We are large-hearted, focused on the future and very devoted to the mission: ownership and entrepreneurship are actively encouraged and we move fast to make things happen.
