About Us
We are a fast-growing lead generation marketing company dedicated to helping attorneys and law firms expand their practices through high-quality client acquisition solutions. Our team thrives on results, innovation, and exceptional service. As we continue to scale, we are expanding our marketing leadership to strengthen operations, accelerate growth, and capture strategic opportunities.
Our Core Values
We are seeking a professional who embodies our values:
- Purpose – Believe in our mission of helping clients get the justice they deserve.
- Resilience – Stay calm and effective under pressure.
- Accountability – Take ownership of outcomes and results.
- Success Driven – Seek every opportunity to create value and drive growth.
- Excellence – Communicate with clarity, document with precision, and deliver consistently.
- Integrity – Act with fairness, honesty, and respect to build lasting trust.
Role Summary
The Vice President of Marketing is a pivotal role, driving customer acquisition and revenue growth through leadership of our lead delivery engine and performance marketing teams. This position will strategize across marketing channels to maximize lead generation and intake pull-through for our law firm partners.
You will act as both strategist and operator — synthesizing large datasets to uncover insights, guiding data-driven decisions, and ensuring every dollar invested produces measurable results. The VP of Marketing will collaborate across departments to optimize both top-of-funnel lead capture and bottom-of-funnel intake conversions, while managing budgets, vendor partnerships, and team performance.
If you are a demand-generation leader with deep expertise in performance marketing, this is an opportunity to shape the future of the legal lead generation industry.
Key Responsibilities
- Lead and be accountable for optimal lead generation and intake performance within budget parameters.
- Manage, mentor, and grow a team of performance marketing professionals.
- Drive pull-through between top-of-funnel campaigns and intake team performance.
- Oversee channel production and optimization across Facebook, Instagram, TikTok, Snapchat, YouTube, and other emerging platforms.
- Monitor and optimize cost-per-lead (CPL) and marginal acquisition costs at a state and campaign level.
- Research competitor strategies and design tests to evaluate comparable executions.
- Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
- Partner with internal stakeholders to align marketing performance with company-wide revenue goals.
Key Qualifications & Skills
- 10+ years of marketing experience, with a strong focus on demand generation/performance marketing in high-growth environments.
- 3+ years of proven leadership and team management experience.
- Strong analytical background with expertise in martech, analytics tools, and performance reporting.
- Deep knowledge of search marketing, conversion rate optimization, and A/B testing.
- Advanced proficiency in Excel (pivot tables, charts, reporting).
- Excellent verbal and written communication skills with a proven ability to influence at the executive level.
Preferred Qualifications
- Experience in the Personal Injury legal industry.
- Familiarity with call center or inside sales environments.
Compensation & Benefits
- Base Salary: Competitive, commensurate with experience (available upon request).
- Bonus: Eligibility based on performance and company impact.
- Health, Dental, Vision Insurance: Comprehensive coverage.
- Paid Time Off: PTO plus company-recognized holidays.
Equal Opportunity Employer Statement
We are proud to be an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, marital status, disability, veteran status, or any other protected characteristic under applicable federal, state, or local laws.
Work Authorization
Applicants must be currently authorized to work in the United States on a full-time basis. Sponsorship is not available at this time.
Top Skills
What We Do
Quintessa Marketing delivers highly qualified leads for personal injury lawyers at volume. We use custom qualification criteria, so potential clients have already been vetted for a signed retainer when they are live transferred to your firm. Watch the magic as our leads become your firm's cases. Sign up today, and see if you qualify to receive your first new retainer as soon as tomorrow!
