Vice President, Marketing

About Quintessa Marketing

Founded in 2016, Quintessa Marketing is the premier Marketing company specializing in Personal Injury Law Lead Generation. We create opportunities for financial recovery, physical healing, and peace of mind by connecting injured individuals with exceptional legal representation.

Our numbers speak for themselves. Quintessa has delivered over 100,000 Motor Vehicle Retainers to our clients. This quality, combined with the quantity, has helped Quintessa double in size year over year en route to becoming a billion-dollar company.

Our success is more than just in business numbers, though. Quintessa focuses on giving! We give 50% of our profits to charities, non-profits, schools, etc.

If you’re interested in learning more about our why, contact us. Find out how we don’t just work hard. We work hard to make your job easy.

About the Role

The Vice President of Marketing is a pivotal role supporting our customer acquisition and revenue growth initiatives, particularly helping manage our lead delivery engine & teams for our law firm partners.

You’ll strategize across performance marketing channels to optimize lead pull-through between our marketing and intake teams. You will be a paint-by-numbers scientist - driving conversations and decisions by consuming and synthesizing large amounts of data and determining opportunities to improve performance and revenue.

Collaborating with cross-functional teams, you’ll push to maximize leads from the top-of-the-funnel as well as pull-through from the bottom-of-the-funnel, helping to managing budgets, partners, and intake pull-through while reporting to the CMO.

If you’re a data-driven marketer with a demand generation mindset, ready to significantly impact our frenetic growth, join us in shaping the future of the legal lead generation industry.

At Quintessa Marketing, we create opportunities for financial recovery, physical healing, and peace of mind by connecting injured individuals with exceptional legal representation. As a team, we collaborate to realize shared goals, innovate to empower others, and elevate the dignity of people in every interaction. Each day we build upon our principles of purpose, resilience, accountability, integrity, success driven, and excellence to create a culture where everyone can thrive at work and beyond.

Responsibilities

• Manage & be accountable for optimal lead intake per budgets with focus
• Manage team of Performance Marketing Professionals
• Manage pull-through of top-of-the-funnel with intake
• Oversee marketing channel production including Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube and other channels
• Manage CPL of leads to the marginal acquisition costs on a state-by-state level
• Research competitor campaigns and test similar executions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Minimum Qualifications

• 10+ years in marketing, with a focus on demand generation/performance marketing in high-growth environments
• Proven leadership experience, with at least 3-years in team management
• Strong analytical skills and proficiency in martech and analytics tools
• Expertise in Search Marketing, Conversion Rate Optimization, and A/B testing
• Strong Excel and data presentation skills - Pivot tables, charts, et al.
• Excellent verbal and written communication skills

Preferred Qualifications

• Familiarity with the PI Legal industry
• Familiarity with Call Center Sales environments

To be considered for this opportunity, we kindly request that you complete the survey provided and ensure your resume is attached and current. Please copy and paste the link: https://go.cultureindex.com/p/RWSqAoJIwpBuF