This Vice President, Marketing position is a new role within Vail Resorts, and reports directly to Kirsten Lynch, Executive Vice President and Chief Marketing Officer. This new leader will drive business results across our resorts and segments, inject innovation and thought leadership into a broad set of marketing activities, and develop the marketing team members. The leader will oversee a revenue portfolio of $350 million and a budget of $9 million per annum. Working with the new leader will be four direct reports and up to 100 team members, across Season Pass marketing and sales, media planning, creative services, content marketing and online experience (ecommerce and EpicMix).
Specific Responsibilities Include
- Develop and lead revenue growth strategies
- Drive Season Pass Results
- Lead centralized media planning for all resorts and divisions across the company
- Transform Content Marketing for Vail Resorts
- Enable execution of our Digital Vision and innovation roadmap
- Invest in the development of our talent
Skills and Experience we are looking for
- Bachelor’s degree in Marketing, and MBA preferred
- 15+ years of progressive marketing experience, including demonstrated ability to drive results
- Proficient in general media and digital marketing
- Demonstrated success at increasing team and employee engagement
- Demonstrated effectiveness working within a matrixed organization to achieve goals
- Management experience and demonstrated success in planning, budget creation and oversight, setting priorities and executing plans
- Experience sourcing and developing relationships with outside vendors, agencies, and creative talents
Skills Required
- Bachelor's degree in Marketing
- 15+ years of progressive marketing experience with demonstrated ability to drive results
- Proficiency in general media and digital marketing
- Demonstrated success increasing team and employee engagement
- Effectiveness working within a matrixed organization to achieve goals
- Management experience, including planning, budget creation and oversight, prioritization, and execution
- Experience sourcing and developing relationships with outside vendors, agencies, and creative talent
- MBA
What We Do
Vail Resorts is a mountain-resort company operating destination and regional ski areas across North America, Europe, and Australia. Its business combines mountain operations with lodging, dining, ski schools, retail and rental services, transportation, and other guest experiences. The company also owns or manages hotels, vacation properties, and resort-community real estate, aiming to deliver destination travel experiences at iconic mountain locations.
