Vice President, Marketing & Social Media

We are a fast-growing, mission-driven brand aimed at the mental health of first responders, and are at the intersection of innovation and impact - committed to empowering the National Peer Support Network and building meaningful connections through bold creativity, digital engagement, and powerful storytelling. As we scale our reach and deepen our influence across the country, we’re seeking a dynamic and visionary Vice President of Marketing & Social Media to lead our national marketing efforts and elevate our brand into its next chapter.

This role is pivotal in shaping our voice, expanding our presence, and driving strategic marketing initiatives that resonate with our varied audience. From digital and social media to print and experiential activations, the VP will oversee all facets of our marketing ecosystem - ensuring every touchpoint reflects our values and fuels engagement. If you’re a strategic thinker with hands-on expertise and a passion for innovation, this is your opportunity to make a lasting impact.

Responsibilities:

• Lead national brand development and activation, ensuring consistency, creativity, and emotional resonance across all channels.
• Create scalable campaigns and tools that empower the audience and encourage peer connection.
• Partner with executive leadership to define annual marketing strategies aligned with growth and market trends.
• Oversee marketing budgets across media, creative, events, and partnerships.
• Ability to drive performance and oversee content creation on social media platforms such as Instagram and TikTok.
• Lead media planning and execution in collaboration with internal and external partners.
• Build strategic relationships within the mental health space and media to amplify brand presence.
• Work closely with product, creative, and tech teams to deliver cohesive, high-impact initiatives.
  

Qualifications & Skills:

• 7-10+ years of progressive marketing leadership, ideally within healthcare, wellness, tech, or mission-driven consumer brands
• Deep expertise in marketing strategy, performance analytics, and customer lifecycle management, with a focus on engagement and retention
• Strong financial acumen, with experience managing large budgets, agency partnerships, and vendor ecosystems
• Empathy-driven mindset, with a passion for supporting first responders and enhancing the client’s experience in a service-based environment
• Proficiency in digital marketing platforms, with a data-driven approach to campaign optimization
• Exceptional communication, presentation, and leadership skills, with the ability to inspire cross-functional teams and external stakeholders
• Familiarity with national healthcare landscapes, is a plus
  

Work Environment & How to Apply:

You will be part of a dynamic and collaborative team environment where your contributions directly impact the success of our organization. We value individuals who demonstrate integrity and professionalism. If you are passionate about marketing, social media and content creation and eager to make a difference, we encourage you to apply for this exciting opportunity.

Keel Digital Solutions is an equal opportunity employer and employs personnel without regard to race, ancestry, place of origin, color, ethnic origin, language, citizenship, religion, gender identity, sexual orientation, age, family status, disability, physical and/or mental handicap or financial ability.

While remaining alert and sensitive to the issue of fair and equitable treatment for all, Keel Digital Solutions is committed to helping individuals with disabilities participate in the workplace and ensure equal opportunity to compete for jobs.  If you require accommodation, please email [email protected] for further assistance. Please note this email address is intended for use only to request accommodation as part of the application process. Any other correspondence will not receive a response.