Zeno Group
Vice President, Marketing Research, Insights and Analytics
The Role
ABOUT THE ROLE:
We’re on the hunt for a bold, forward-thinking leader who is passionate about turning data into a competitive advantage. This role is not about just reporting numbers—it’s about leading with insights, challenging assumptions, and shaping the future of data-driven decision-making.
As a key player on our team, you will influence business decisions for our clients who are among the most influential brands and companies in the world. Your work will help refine how we approach analytics, storytelling, and innovation. Your mission? Use primary and secondary research to uncover game-changing insights and push the boundaries of what’s possible with data. Then apply your considerable analytics acumen to guide critical business decisions and marketing ROI.
This role is based in Chicago and offers a unique opportunity to architect next-generation analytics solutions rooted in research and insights. At Zeno, we hold collaboration as a core value, where you will partner with colleagues on cross-functional teams to make a tangible impact for high-profile brands.
RESPONSIBILITIES:
- Revolutionize analytics: Ditch outdated reporting methods and introduce cutting-edge ways to extract insights from complex data sets.
- Bridge creativity and data: Partner with media, creative, and strategy teams to weave insights into bold, audience-first campaigns.
- Predict what’s next: Implement AI-driven analytics, audience modeling, and predictive strategies that position brands ahead of the curve.
- Inspire action: Transform raw data into compelling narratives that drive real business impact—not just reports that sit unread in a dashboard.
- Champion data culture: Model and help to build an insights-first mindset across the organization, ensuring teams leverage data to inform every strategic move.
- Optimize, measure, repeat: Develop smart performance frameworks that ensure our marketing efforts continuously improve and evolve.
- Lead the charge: Mentor a team of curious, data-obsessed individuals while influencing the future of analytics and predictive intelligence within our business.
- Stay ahead of the game: Monitor industry shifts, emerging tech, and behavioral trends—bringing fresh ideas to the table before anyone else.
What You Bring to the Team:
- 8+ years of experience in marketing analytics, consumer insights, consulting or business intelligence.
- A vision for what’s next- you’re not just following trends, you’re setting them.
- Technical depth & strategic thinking- you can move seamlessly from big picture storytelling to deep statistical analysis.
- Proven methodologies for leveraging research to cull insights and turning that data into action that can be analyzed to achieve a flywheel of meaningful results.
- Hands-on experience with AI, automation, and predictive analytics- you’re not afraid to get into the data trenches.
- Expertise in key tools, from data visualization and social listening to automation.
- Deep understanding of consumers and the marketing ecosystem.
- A passion for turning insights into impact.
- Previous experience in an agency or similar client-centric, professional services environment.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
