Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Vice President of marketing will help build the brand for the Motorized Appliance Category inclusive of blenders, processors, juicers, ice cream makers. In parallel, the Vice President will build the marketing and commercialization strategy for all new global launches. This person will build and establish the marketing organization to deliver on global revenue goals, establish Ninja brand in global market expansion, and ensure to deliver on key category & business needs. This person will have a critical lens on existing portfolio strategy/health while also working with creative, media, and communication teams on new product positioning and launches.
- Track monthly performance of category (and sub category within the business) to ensure marketing campaigns are delivering on goals, ensuring growth in new launches, and helping to protect existing.
- Build and lead the marketing organization to build and ensure execution of all go to market plans including product marketing positioning across all consumer touch points (Full Funnel Integrated Marketing Communications)
- Work with sales and category management for sell-in strategy, retailer placement, and channel management across key launches
- Communicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward.
- Own product roadmap with product development and engineering to ensure long term growth across new and adjacent categories.
- Lead and mentor a team of brand marketers to implement on-time and on-brand execution of all key initiatives, campaigns, and deliverables.
- Develop and execute brand guidelines to ensure a cohesive brand experience across all potential internal and external audience touchpoints.
- Develop consumer insights to not only ideate new products but also to optimize the products throughout the commercialization process; lead innovation testing to prove out ideas with consumers.
- Manage global revenue goals and P&L to deliver on category goals.
- Minimum of 15+ years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management.
- Deep experience in CPG marketing.
- Experience in managing, building, and growing teams in a global context
- Experience leveraging consumer insights to develop effective marketing programs and campaigns.
- Experience in creative strategy development, advertising and launching new products.
- Experience in launching products globally across several different markets.
- Bachelor’s required and MBA preferred.
Must be on site 3x a week (Minimum) in our Needham, MA office
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
