Marketing Manager

The Marketing Manager at Lincoln is a leader within the national marketing team, managing a regional team dedicated to the SoCal markets, including Los Angeles, Orange County and San Diego. This role is responsible for overseeing the development and execution of strategic marketing plans, driving collaboration with sales teams, clients, and stakeholders, and ensuring alignment with business objectives.

The ideal candidate will possess a strong background in leading high-performing teams, strategic planning, and creative marketing execution. A deep understanding of the commercial real estate (CRE) industry is essential for this role. The Vice President will work closely with brokers and regional leaders to develop compelling deliverables, presentations, and proposals for new business opportunities, as well as create and implement effective property marketing strategies. This position demands exceptional leadership, strategic vision, and the ability to deliver high-impact marketing outcomes.

Essential Duties and Responsibilities

• Serve as a player-coach, balancing hands-on execution with leadership responsibilities.
• Act as strategic business partner for regional Executive Vice Presidents/Market Partners—oversee the alignment of marketing and business development efforts with market-specific business objectives.
• Drive a high-impact pursuit management process, collaborating with brokers and service line teams to deliver high-quality presentations and proposals that effectively communicate Lincoln’s value proposition.
• Lead the strategy, execution, and budget management of all property marketing initiatives to support leasing goals across Los Angeles, Orange County and San Diego markets, providing both strategic direction and day-to-day oversight.
• Oversee agency partnerships for creative services, including RFPs, interviews, coordination, and branding execution.
• Apply global standards and brand positioning to local marketing and communication activities, ensuring compliance by the team and local markets.
• Mentor and develop a regional marketing team to deliver exceptional, high-touch support to internal clients.
• Establish relationships with internal stakeholders to help bridge gaps between different teams and service/business lines.
• Develop and oversee strategic messaging, content, and marketing materials in alignment with the company's vision and approach.
• Excellent analytic and critical thinking skills, strong knowledge of the CRE space along with the competitive landscape, as well as interpersonal and collaboration skills, are critical in this role.
• Able to respond effectively to sensitive issues; solve problems and deal with a variety of options and personalities in complex situations; handle basic calculations and understand basic real estate terms and principles.
• Adept at shifting priorities and delivering deadline-driven projects on a timely basis, well organized, excellent time management skills with meticulous attention to detail
• Provide client-facing support on property marketing and business development opportunities or as needed.
• Perform other duties and responsibilities as assigned.

Qualifications

This section outlines the minimum qualifications required for the role. Candidates must meet these to be considered. Preferred qualifications can be included to highlight what sets an ideal candidate apart but are not mandatory.

Required Qualifications:

• BS or MS degree in Business, Communications or Marketing required.
• 12-15 years of marketing experience, including leadership and team management.
• Minimum 8 years of CRE experience required.
• Intermediate to advanced skills with Microsoft Office Suite and Adobe Creative Cloud (InDesign, Photoshop) required.
• Experience with project management and marketing technology platforms (e.g., Asana, HubSpot) is a plus.

Additional Notes

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.