Vice President of Institutional Sales

PenderFund Capital Management Ltd (“Pender”) is an independent, employee-owned, value-based investment firm founded in 2003. We are one of the fastest growing investment firms in Canada, and our goal is to be the first choice for investors looking to protect and grow their capital. We have grown from a couple of people with a passion for investing into a diverse and inclusive workplace of over 80 people by seeking out and hiring the most qualified, talented, and experienced people.

We are seeking a Vice President of Institutional Sales to lead and grow the institutional sales and distribution strategy at Pender. This senior role is responsible for defining and executing a national institutional sales plan, building and mentoring a high-performing team, and developing relationships with pensions, foundations, endowments, consultants, and other key institutional stakeholders. The successful candidate will be a strategic leader with a proven track record in institutional business development and a strong understanding of both public and private investment strategies. This role will be based out of Vancouver or Toronto and will report to the Executive Vice President of Sales & Marketing.

Main Responsibilities include:

• Develop and implement a national institutional sales and distribution strategy that supports Pender’s growth objectives.
• Lead, mentor and grow a high-performing institutional sales team, fostering a culture of accountability, collaboration and professional development.
• Acquire, maintain and grow key institutional relationships, including pension plans, foundations, consultants and other centres of influence.
• Represent Pender at industry conferences, client events and external meetings, effectively communicating our investment philosophy and capabilities.
• Deliver a high-quality customer experience; collaborate cross-functionally with Investments, Marketing, Product and Client Service teams to tailor messaging and strategies aligned with client needs and market opportunities.
• Maintain a strong understanding of Pender’s product suite across public and private markets, acting as a subject matter expert for internal and external stakeholders.
• Oversee Salesforce pipeline management and ensure timely and accurate reporting to support business planning and performance monitoring.

Skills and Qualifications:

• 10+ years of experience in institutional sales or relationship management within asset management.
• Proven track record of success in developing and managing institutional relationships across Canada.
• Deep knowledge of public and private market investment products and client needs.
• Demonstrated leadership ability, with experience building and managing high-performing teams.
• Strategic thinker with the ability to balance short-term execution and long-term planning.
• Strong interpersonal, presentation and communication skills.
• Familiarity with Salesforce or similar CRM platforms.
• Bachelor’s degree required; CFA designation or equivalent preferred.

What’s in it for you?  

• Competitive salary, bonus and benefits package.
• Opportunity to be part of a talented, collaborative and growing team

We are sharing that the estimated base salary range for this position is $173,000 - $225,000 per year. In determining final salary, Pender considers many factors including the candidate’s qualifications, relevant experience, job responsibilities, market conditions, position location and internal equity. Our aim is to ensure fair compensation practices that align with industry standards while acknowledging the unique value and expertise each individual brings to the role. The final base salary for the offer will be presented as part of a competitive compensation package.

Our commitment to equity, diversity and inclusion:  

Pender is committed to creating and maintaining a workplace that recognizes and values differences.  It is a core principle at Pender that an equitable, diverse and inclusive workplace simply makes us better. A diverse team with a range of knowledge and experience makes better decisions, which means better results for our stakeholders. We do not discriminate on any basis and welcome applications from all qualified individuals. When selecting candidates for employment, promotion, training, or any other benefits, it is on the basis of aptitude and ability. Should you require any accommodation or have questions, please let us know.