Vice President-Innovation Economy Marketing

Job Responsibilities

• Own, prioritize, and manage the partner marketing portfolio across ecosystem partners (accelerators, VCs, and strategic platforms), evaluating opportunities based on founder relevance, strategic fit, feasibility, scalability, and business impact.
• Lead Startup Offers strategy, segmentation, curation, and activation across founder stages and markets, using competitive, performance, and client insights to drive growth.
• Improve the end-to-end user experience by identifying platform, content, discovery, and conversion opportunities in Startup Offers and beyond.
• Develop scalable partner and event activation programs across the ecosystem and marketing channels, with clear lead capture, follow-up, and measurable acquisition outcomes, in partnership with our Events team.
• Lead partner negotiations and relationship management in partnership with legal, controls, third-party oversight, product, and other required stakeholders.
• Establish performance frameworks and executive-ready reporting for partner marketing and value-added services, including engagement, redemptions, lead capture, conversion, partner contribution, and qualitative client and stakeholder feedback.
• Support Acquisition and Growth Strategy efforts by contributing to annual and quarterly planning, opportunity sizing, audience and journey analysis, campaign hypotheses, and channel or partner test plans.

Required Qualifications

• Demonstrated experience leading partner, ecosystem, or B2B marketing programs that support business growth.
• Strong analytical and commercial judgment, with the ability to evaluate opportunities, prioritize investments, and use performance data to inform recommendations.
• Demonstrated ability to lead complex cross-functional programs and influence stakeholders in a highly matrixed organization.
• Experience managing external partners and navigating legal, risk, controls, or third-party oversight requirements.
• Excellent communication and program management skills, with the ability to manage multiple priorities in a changing environment.

Preferred Qualifications, Capabilities & Skills

• Experience with lead generation, strategic partnerships, offers or benefits platforms, co-marketing, or events marketing.
• Familiarity with startups, venture capital, accelerators and incubators, technology platforms, fintech, or commercial and investment banking.
• Experience with partner measurement, attribution, and reporting.
• Experience working in financial services or another regulated industry.

(i) This position is subject to Section 19 of the Federal Deposit Insurance Act.  
(ii) As such, an employment offer for this position is contingent on JPMorganChase’s review of criminal conviction history, including pretrial diversions or program entries.

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.