Vice President, Global DTC Product and Digital Experience

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders. In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The Vice President, Global DTC Product and Digital Experience leads a global, cross-functional DTC technology and experience organization accountable for delivering secure, performant, and conversion-driving digital experiences across WWW’s brand portfolio. Owns digital product strategy and roadmap, UX/UI, experimentation and optimization, and enabling omni-channel and loyalty capabilities that align to brand strategy and improve revenue, retention, and customer satisfaction.

Primary Duties:

• Own end-to-end strategy, planning, delivery, operations, and continuous improvement of DTC technology capabilities across global websites and store-related digital experiences.
• Define and deliver a multi-quarter product and technology roadmap aligned to WWW’s global brand portfolio strategy, including measurable outcomes and value realization.
• Lead digital product management and UX/UI to deliver customer journeys that improve conversion, engagement, accessibility, and loyalty.
• Drive an experimentation (“test and learn”) and optimization culture, including instrumentation, multi-variant testing, insights, and governance to scale winning experiences.
• Ensure platforms and processes support omni-channel, multi-brand, and global requirements (e.g., localization, payments, tax, inventory/availability, fulfillment visibility).
• Partner with enterprise technology and business leaders to define and deliver cross-team requirements (e.g., ERP/OMS integration, data/analytics, identity, security controls, shared platform services).
• Own the DTC technology budget; build business cases; manage financial trade-offs; and track ROI and key performance metrics.
• Manage relationships with enterprise-level eCommerce and store platform partners and vendors; drive alignment on roadmap, delivery, support, and commercial terms.
• Build and develop high-performing, diverse teams across multiple locations; set shared goals, clear accountability, and a unified culture.
• Ensure reliability, performance, privacy, and security-by-design practices are embedded in delivery and operations (e.g., monitoring, incident response, change control).
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

REQUIRED QUALIFICATIONS

• 12+ years of DTC/eCommerce technology experience, including ownership of customer-facing digital platforms and experiences.
• Senior leadership experience (leading leaders) and demonstrated success building and scaling teams across multiple locations.
• Strong product and experience leadership capabilities: customer journey design, UX/UI partnership, and measurable optimization.
• Demonstrated ability to drive complex delivery in a matrixed environment; comfortable with ambiguity and rapid change.
• Experience defining and managing roadmaps, portfolios, and budgets; ability to build business cases and manage trade-offs.
• Strong understanding of analytics, experimentation, and KPI management (e.g., conversion, revenue, retention, performance).
• Experience with vendor and platform partner management, including performance management and alignment on delivery/support.
• Executive-ready written, verbal, and presentation skills; able to influence senior stakeholders.
• Experience modernizing digital platforms (API-first, composable approaches, cloud migration), including performance and scalability improvements.
• Working knowledge of privacy, security, and risk management for customer-facing digital platforms.

PREFERRED QUALIFICATIONS

• Experience operating in global, multi-brand environments and scaling capabilities across regions and markets.
• Experience with omni-channel programs connecting digital commerce with stores (e.g., BOPIS, ship-from-store, appointments, store fulfillment visibility).
• Experience with mobile app development, deployment, and ongoing support (e.g., release management, app store operations, monitoring, and incident response).
• Experience integrating loyalty, personalization, and CDP/CRM capabilities into the purchase and post-purchase journey.
• Working understanding of supply chain, fulfillment, and call center/customer care functions.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-TF

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.