Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers. With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries. We're known for breakthrough results, unmatched reliability, and unwavering customer commitment. Our legacy is strong, our technology is exceptional, and we’re just getting started.
Role OverviewThe VP of Sales – Aesthetics Division will be a catalyst for Fotona’s next phase of hyper-growth. This commercial executive will define the strategy, drive execution, elevate talent, and champion a winning culture across the U.S. Aesthetics business.
You’ll lead a dynamic field sales organization, regional sales leaders, and inside-sales teams while partnering cross-functionally to accelerate adoption of Fotona’s category-leading devices. You will reinforce process discipline, empower leaders, and fuel the momentum needed to win.
If you thrive in high-performance environments, love to build, and know how to turn strategy into results, this is your stage.Key Responsibilities
1. Ignite Growth & Lead Sales Strategy
- Develop and execute a bold commercial strategy to deliver accelerated revenue growth.
- Translate strategy into clear operating plans, regional execution priorities, and attainable performance targets.
- Partner with Marketing, Clinical, and Operations to align on messaging, segmentation, sales motions, and customer experience.
- Lead, coach, and develop a national sales team, including regional sales leaders.
- Instill a culture of urgency, accountability, empowerment, and customer obsession.
- Strengthen strategic customer engagement to drive new adoption, penetration, and lifetime value.
- Build a strong leadership bench and talent pipeline through coaching, mentorship, and succession planning.
- Elevate selling capability through consistent coaching and performance management.
- Serve as a mentor and performance multiplier, developing leaders to scale.
- Collaborate with Sales Enablement and Clinical to build impactful training and onboarding frameworks.
- Own sales forecasting, budgeting inputs, territory planning, and pipeline discipline.
- Use data and insights to prioritize activity, evaluate performance, and direct strategy.
- Ensure strong adoption of Salesforce.com to enable visibility, efficiency, and accountability.
- Establish scalable sales processes, frameworks, and operating rhythms.
- Partner with leadership & commercial operations to design sales compensation strategy, quotas, incentive structures, and SPIFF programs that drive balanced, sustainable growth.
- Leverage continuous-improvement methodologies (Lean, Six Sigma, Kaizen) to optimize commercial execution.
- Collaborate with Marketing & Enablement to ensure sales teams have compelling content, messaging, and tools to win.
- 10+ years of sales experience in medical device, aesthetic capital equipment, or specialty healthcare.
- 5+ years of people management, including experience leading sales leaders preferred.
- Proven ability to lead high-performing, geographically dispersed field teams and consistently exceed targets.
- Demonstrated strength in coaching, talent development, building leaders, and succession planning.
- Strong business and financial acumen with deep experience in forecasting, budgeting, and revenue modeling.
- Experience partnering on or influencing sales compensation design (quota setting, variable comp plan development, SPIFFs).
- Highly analytical mindset: comfortable using data to simplify, prioritize, and drive action.
- Strong process-focused operator with experience scaling teams and strengthening commercial discipline.
- Experience leading cross-functional alignment across Sales, Marketing, Clinical, Operations, and Finance.
- Familiarity with Lean, Six Sigma, Kaizen, or other continuous-improvement methodologies preferred.
- CRM fluency (Salesforce.com preferred); strong command of sales technology and reporting.
- Exceptional communication & executive-level influence skills.
- Bachelor’s degree required; advanced degree preferred.
- Ability to travel nationally ~50% of the time to support customers, regional leaders, and strategic priorities.
- Ability to work at a computer and sit for extended periods.
- Opportunity to build and scale a high-growth division within a global platform.
- Empowering environment that rewards performance and values decisive action.
- Strong culture of innovation, agility, and continuous development.
- Competitive salary + performance-based incentives
- Medical/Dental/Vision, Life, STD/LTD
- 401(k) with company match
- Significant autonomy and opportunity for career acceleration
We celebrate diversity and are committed to fostering an inclusive environment for all employees.
Top Skills
What We Do
Fotona’s decades-long experience in the laser industry began 50 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental and medical applications throughout this time.
Fotona today is a world-leading medical laser company recognized for its innovative, award-winning laser systems for applications in aesthetics & dermatology, dentistry, surgery and gynecology. Based in the US and EU, with corporate headquarters in Dallas, Texas and Ljubljana, Slovenia, Fotona’s business philosophy is to continuously choose perfection to meet the needs of a highly demanding marketplace.
The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company, resulting in many patented solutions, including the OPTOflex® articulated arm, QSP (Quantum Square Pulse) and VSP (Variable Square Pulse) technologies, SMOOTH mode, Vacuum Cell technology, and many more.
In addition to its direct presence in the US and EU, Fotona Laser’s global distribution network spans across more than 60 countries, ensuring comprehensive support and service for Fotona Laser users, including clinical training, workshops and practical hands-on demonstrations. By establishing the Laser and Health Academy*, Fotona has partnered with world-leading clinical experts to provide medical practitioners with a platform for continuing their professional growth. Fotona Lasers customers receive access to professional workshops, individual training sessions, hands-on demonstrations, as well as participation in international clinical studies and international scientific symposiums.
When you choose Fotona Lasers USA, you choose - the highest performance, best made laser systems in the world!
