Vice President - Early Tenure Card Marketing

Job Description
The Early Tenure Card Marketing Vice President within the Customer Lifecycle Team will help oversee Credit Card Account early tenure customer marketing programs with a specific focus on the first 90 days of tenure. The Lifecycle Marketing team sits within Customer Marketing & Experience (part of the Marketing Growth and Innovation organization of Card Services, a key business within Chase's Consumer & Community Banking group.) The team is responsible the strategies and marketing for existing consumer credit card customers to drive onboarding, long-term engagement, satisfaction and retention.
This position will play a pivotal role in guiding new customers throughout key moments and stages in a customer's lifecycle. This strategic position will design strategies and implement marketing programs across channels (email, site, in-app etc.) and operationalize segmentation that engage customers to drive loyalty. The candidate must be able to work within a team environment and collaborate closely with product and Card Member Service teams across the Card organization.
Job Summary:
As the Vice President of Early Tenure Card Marketing on the Customer Lifecycle Marketing team, you will lead and drive marketing strategies to engage customers across credit card products while partnering internally and externally to bring these strategies to life.
Job Responsibilities:

• Lead customer marketing onboarding strategies across products partnering closely with many cross-functional teams as well as external partners
• Create and manage segmentation strategies to deliver personalized marketing programs that resonate with different customer segments and drive optimal next best actions
• Manage reporting for campaigns as well as overall engagement metrics at the full portfolio level as well as for individual products
• Work with external and internal partners on their customer engagement strategies, helping to synthesize results and drive new tactics
• Improve upon existing marketing campaigns while also developing new strategies for specific segments
• Leverage insights from campaign analytics, effectively summarize marketing performance highlights and develop data-driven strategies
• Communicate effectively and confidently with numerous stakeholders and have the ability to lead through strong collaboration

Required qualifications, capabilities, and skills :

• Bachelor's Degree Required
• 7 or more years direct marketing experience
• Experience working with multiple internal and external partners
• Strong oral, written communications, and presentations skills
• Logical, analytical thinker; identifies clear objectives, leverages data to develop strategies and advanced understanding of success metrics
• Strong ability to influence and gain buy-in
• Effective at prioritizing and managing multiple complex initiatives concurrently
• Be a results-oriented self-starter with strong problem-solving skills
• Promote a strong control environment, adhere to risk/control, procedures, and process exceptions while maintaining a customer-first mindset
• Thrive in a fast-paced, results-driven, highly dynamic environment

Preferred qualifications, capabilities, and skills :

• MBA Preferred
• Specific credit card marketing experience desired

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.