About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Overview:
The Vice President, eCommerce & Digital Store, Americas will be responsible for leading and overseeing all aspects of SharkNinja’s digital commerce operations and the user experience across online platforms in the Americas. The Vice President, eCommerce & Digital Store, Americas plays a critical part in ensuring SharkNinja delivers a seamless, customer-centric digital shopping experience that drives engagement, conversion, and sales. Reporting to the SVP of Digital Experience, Americas, the Vice President will collaborate with cross-functional teams, including Product, Technology, Marketing, and Customer Service, to enhance digital commerce performance and improve the overall user journey.
The Vice President, eCommerce & Digital Store, Americas will be instrumental in scaling e-commerce operations, optimizing the end-to-end customer experience across all digital touchpoints, and driving digital transformation initiatives to keep SharkNinja at the forefront of innovation in the home appliances industry.
Key Responsibilities:
Digital Commerce Operations
- Lead all operational aspects of the digital commerce business for SharkNinja’s direct-to-consumer (DTC) and third-party marketplaces (e.g., Amazon, Walmart) across the Americas
- Ensure seamless integration of product availability, inventory management, and fulfillment operations in collaboration with supply chain and logistics teams
- Implement effective order management systems (OMS) to optimize the customer order journey, from checkout to fulfillment and delivery
- Drive continuous improvements in the commerce infrastructure, ensuring scalability, agility, and efficiency across all platforms
- Develop and maintain SLAs for site uptime, load times, and e-commerce performance, ensuring a reliable and high-performing platform
- Partner with finance and operations teams to ensure accurate sales forecasting and reporting for e-commerce channels
User Experience (UX) Strategy & Design
- Own the digital user experience, focusing on creating intuitive, engaging, and conversion-optimized experiences for customers across SharkNinja’s e-commerce platforms
- Develop and implement a UX strategy that ensures a cohesive experience across all devices (desktop, mobile, tablet) and digital touchpoints
- Leverage user insights, behavioral data, and A/B testing to continuously improve the site experience and optimize the customer journey, reducing friction and increasing conversion
- Collaborate with the product design, engineering, and content teams to create a visually appealing and easy-to-navigate website that aligns with SharkNinja’s brand guidelines
- Innovate with emerging UX/UI trends and technologies, ensuring the SharkNinja digital presence is best-in-class
Conversion Rate Optimization (CRO) & Analytics
- Lead the development and execution of conversion optimization strategies to drive sales, improve customer satisfaction, and increase overall e-commerce performance
- Implement testing frameworks (A/B and multivariate testing) to refine customer journeys, improve usability, and increase conversion rates across SharkNinja’s e-commerce properties
- Partner with data and analytics teams to define and track key performance metrics (KPIs) for site performance, user behavior, and customer engagement
- Identify bottlenecks or points of friction in the purchase funnel, proposing data-backed solutions to improve performance
- Use data analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and report on digital commerce performance
Omnichannel Integration
- Work closely with retail and omnichannel teams to ensure a seamless integration between online and offline customer experiences
- Develop strategies to enable initiatives such as "buy online, pick up in store" (BOPIS) and other cross-channel shopping experiences that enhance customer convenience
- Align with marketing, loyalty, and CRM teams to drive omnichannel personalization and engagement strategies, using data from multiple sources to deliver a consistent experience across all channels
Leadership & Team Development
- Lead, mentor, and develop a high-performing team responsible for digital commerce operations, UX, and analytics, fostering a culture of innovation, collaboration, and accountability
- Build an agile, data-driven organization that can quickly adapt to changes in the digital commerce landscape and consumer behavior
- Manage relationships with third-party technology vendors, agencies, and platform partners to ensure SharkNinja’s commerce solutions meet business requirements and are optimized for performance
- Own and manage P&L along with Design team
Digital Innovation & Transformation
- Drive digital transformation initiatives by identifying and implementing new technologies (e.g., AI, AR, voice commerce) that can enhance the customer experience or streamline operations
- Stay current with the latest industry trends and best practices in e-commerce, digital marketing, and UX design to keep SharkNinja competitive
- Champion innovation and process improvement to accelerate growth and create a future-proof digital commerce ecosystem for SharkNinja
Qualifications:
Education & Experience
- Bachelor’s degree in Business, Marketing, Digital Commerce, or related field; MBA or advanced degree preferred
- 10+ years of experience in digital commerce operations, with a minimum of 5 years in a leadership role overseeing e-commerce, UX, or product management
- Proven track record of leading large-scale e-commerce operations, preferably in consumer products, retail, or technology industries
- Global experience strongly preferred
- Demonstrated success in managing digital transformation and improving user experience across multiple digital platforms
- Experience with enterprise e-commerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus, Magento) and related technologies
Skills & Competencies
- Strong leadership and team-building skills, with the ability to mentor and inspire cross-functional teams
- Expertise in digital commerce technologies, UX design principles, and agile methodologies
- Deep knowledge of digital analytics, conversion rate optimization, and testing methodologies
- Excellent problem-solving skills, with the ability to use data and insights to drive decisions and improve performance
- Ability to manage multiple projects simultaneously and execute in a fast-paced, dynamic environment
Reporting & Collaboration
- Collaborates closely with product, marketing, operations, supply chain, IT, and global digital commerce teams
- Direct management of teams focused on e-commerce operations, user experience, and digital analytics
Location: Needham, MA (USA) / Hybrid (3-4x week in office)
Why Join SharkNinja?
SharkNinja is a dynamic and innovative company that thrives on delivering best-in-class products and customer experiences. As the VP of Digital Commerce Operations & User Experience, you’ll have the opportunity to shape the digital future of the brand and make a significant impact on SharkNinja’s growth and success.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
What the Team is Saying
Similar Jobs
What We Do
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
Gallery
SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
