The remote Vice President of Product Marketing will be responsible for crafting and executing a comprehensive content and product marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content and ensure alignment with MARA’s overarching business goals.
This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success.
Key ResponsibilitiesStrategic Leadership- Define and own the company’s content and product marketing vision, mission, and strategic roadmap.
- Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning.
- Develop audience-centric marketing strategies informed by data, market insights, and brand identity.
- Oversee the creation of high-impact product content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more).
- Ensure all content aligns with brand voice, quality standards, and compliance requirements.
- Implement editorial guidelines, workflows, and governance models for consistency and scalability.
- Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists.
- Collaborate cross-functionally with communications, design, and growth teams.
- Foster a culture of creativity, accountability, and curiosity
- Leverage analytics to track performance, measure ROI, and optimize content strategies.
- Drive organic growth through SEO, content distribution, and strategic partnerships.
- Stay ahead of industry trends, emerging platforms, and new storytelling formats.
- 10+ years in marketing or communications, with at least 5 years in leadership roles
- Proven track record of building and scaling successful multi-channel content programs
- Experience building product marketing strategies from 0-1
- Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns
- Experience managing large budgets and complex cross-functional projects
- Expertise in SEO, content analytics, and digital distribution channels
Top Skills
What We Do
Marathon Digital Holdings (NASDAQ:MARA) is a global leader in digital asset compute that develops and deploys innovative technologies to build a more sustainable and inclusive future. Marathon secures the world’s preeminent blockchain ledger and supports the energy transformation by converting clean, stranded, or otherwise underutilized energy into economic value.
For more information, visit www.mara.com, or follow us on:
Twitter: https://twitter.com/marathondh
LinkedIn: www.linkedin.com/company/marathon-digital-holdings
Facebook: www.facebook.com/MarathonDigitalHoldings
Instagram: https://www.instagram.com/marathondigitalholdings/
The information, views, facts and opinions expressed throughout any social media, blogs, videos, written material, website or any medium of information, shared by Marathon Digital Holdings, Inc. are solely those of the author or other content provider and do not express our information, views, facts or opinions. Marathon Digital Holdings, Inc. has neither independently verified any such material, nor does it otherwise endorse or confirm the information provided by the author, or other content provider.
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