Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll is seeking an experienced and dynamic Vice President, Commercial Planning, to join the Chief Strategy Officer organization. This role will be instrumental in translating Crunchyroll’s membership value proposition into the commercial architecture that makes membership compelling and economically sustainable.
The Vice President, Commercial Planning, will be accountable for the commercial architecture of Crunchyroll membership, including SVOD pricing, membership tier structure, tier-level benefits and discounts, and the Promotion Rulebook for the membership flywheel. This leader will develop the streaming commercial plan and partner with Revenue Operations and individual spoke owners so the plan can be executed consistently within the guardrails established by Commercial Planning.
Reporting to the Chief Strategy Officer, this role will build and lead the Commercial Planning function, establish clear operating interfaces and decision rights, and use authoritative performance data and relevant analysis to inform pricing, tier, benefit, discount, and promotion decisions. The ideal candidate will bring deep experience in commercial strategy, pricing, monetization, subscription or membership economics, and leading complex cross-functional work.
Key Responsibilities- Translate the Membership Strategy value proposition into a practical commercial architecture of prices, tiers, benefits, discounts, and promotions.
- Set SVOD pricing and design the membership tier structure, including what each tier costs and includes from the Crunchyroll flywheel.
- Define the benefits, value, and discounts each flywheel spoke must offer members at each tier.
- Establish tier-level discount and benefit architecture, including the guardrails within which flywheel spokes must offer members at each subscription tier.
- Lead scenario planning associated with pricing, tier, and membership decisions.
- Own and maintain the Promotion Rulebook for the entire membership, covering SVOD and all flywheel spokes.
- Develop the streaming commercial plan and hand the plan and promotion rules to Revenue Operations for execution.
- Use authoritative performance data from Data & Insights teams and relevant analysis to inform commercial decisions and evaluate implications for member value, growth, retention, and lifetime value.
- Establish clear commercial assumptions, decision criteria, and performance reviews so leadership can understand the implications and trade-offs of major commercial choices.
- Build, lead, and develop the Commercial Planning function, establishing clear roles, operating rhythms, analytical standards, and cross-functional interfaces.
- Monitor commercial assumptions, member value, growth potential, and lifetime-value implications as the commercial architecture evolves.
- 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a complex B2C or recurring revenue environment such as subscription, streaming, media, entertainment, gaming, ecommerce, SaaS, or consumer technology.
- Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture and leading decisions that balance growth, conversion, retention, customer or member value, lifetime value, and business economics.
- Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling.
- Experience using performance data and analysis to make complex commercial recommendations across multiple functions, business lines, markets, or product experiences with shared commercial economics.
- Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution.
- Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team, including clear decision rights, governance, operating rhythms, and execution handoffs.
- Experience setting strategy across functions, influencing executive stakeholders, synthesizing ambiguous issues into decision-ready recommendations, and navigating decisions with long-term impact.
- Strong judgment in balancing fan or customer value, commercial opportunity, operational feasibility, and long-term enterprise value.
- Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category is a plus; a bachelor’s degree or equivalent practical experience is preferred.
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Skills Required
- 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a related discipline in a complex B2C or recurring-revenue environment.
- Experience translating customer or member value propositions into pricing, packaging, tiering, promotion, benefit, or other commercial architecture.
- Experience balancing growth, conversion, retention, customer or member value, lifetime value, and business economics.
- Fluency with commercial analytics and financial concepts, including price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling.
- Experience using performance data and analysis to make commercial recommendations across multiple functions, business lines, markets, or product experiences.
- Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution.
- Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team.
- Experience establishing decision rights, governance, operating rhythms, analytical standards, and execution handoffs.
- Experience setting strategy across functions, influencing executive stakeholders, synthesizing ambiguity into decision-ready recommendations, and navigating long-term decisions.
- Strong judgment balancing customer value, commercial opportunity, operational feasibility, and long-term enterprise value.
- Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category.
- Bachelor’s degree or equivalent practical experience.
Crunchyroll Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchyroll and has not been reviewed or approved by Crunchyroll.
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Healthcare Strength — Health coverage includes medical, dental, and vision with multiple plan options plus mental-health/EAP resources, and some plans are described as having low premiums or even fully covered options.
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Leave & Time Off Breadth — Time off is presented as flexible or unlimited and is augmented by additional company holidays such as summer Fridays and a year-end shutdown.
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Retirement Support — Retirement benefits include a 401(k) with a company match that is noted as meaningful and in some cases matched per paycheck.
Crunchyroll Insights
What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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