Vice President of Channel Strategy & Optimization

The Consumer Banking Deepening Marketing Acquisition team drives profitable growth by acquiring new-to-deposit Checking and Savings customers from within the existing Chase customer base.

As a Vice President of Channel Strategy & Optimization on the Acquisition Marketing team, you will be responsible for setting and evolving the channel-level strategy to drive new-to-card acquisition growth from Chase’s existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products. In this role you will support the Consumer Banking Deepening lead, establishing channel playbooks, cross-channel contact/orchestration rules, and a rigorous test-and-learn and measurement framework to accelerate growth by translating insights into scalable improvements and measurable incremental impact. 

Job Responsibilities

• Define channel roles and “jobs-to-be-done” across customer segments and journey stages (e.g., awareness → consideration → conversion), ensuring each channel has a clear purpose and success criteria
• Develop and maintain channel playbooks for email, chase.com, branch, and direct mail, including: targeting approach, contact principles, message sequencing logic, offer presentation standards, and channel-specific KPIs
• Own cross-channel orchestration strategy, including sequencing, frequency guidance, suppression/conflict rules, and “next best channel” recommendations to maximize conversion
• Build and govern the channel experimentation: hypothesis backlog, roadmap prioritization, test design standards, learning agenda, and a decision log (scale/stop/iterate)
• Expand channel presence by identifying and scaling new channels and access points within existing channels (email, chase.com, branch, direct mail); proposes extensions where appropriate, covering end-to-end considerations including customer experience and journey fit, segment/eligibility rules, offer and message consistency, operational feasibility and capacity, technology dependencies and financial viability 
• Partner with Analytics to set measurement standards (e.g., channel incrementality expectations, chase.com conversion funnel impacts, branch conversion tracking approach) and ensure insights are available and actionable
• Translate performance insights into strategy updates: identify root causes, recommend playbook changes, and propose channel mix/optimization opportunities to the holistic strategy lead
• Shape experience strategy requirements for digital and branch channels (e.g., chase.com placements and flows, branch prompts/scripting principles) 
• Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business

Required qualifications, capabilities and skills:

• 6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope
• Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models
• Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions
• Proven stakeholder influence across cross-functional partners
• Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling
• Highly proficient in Microsoft Excel and Power Point

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans