Kobalt Music Publishing is redefining catalog marketing for the modern era. We are looking for a visionary and forward-thinking Vice President, Catalog Marketing to lead global strategies that drive catalog consumption, audience development, and long-term revenue growth.
In this role, you will develop and execute innovative, data-driven campaigns that celebrate Kobalt’s world-class catalog — from newly acquired works to iconic compositions spanning generations. You’ll collaborate closely with Creative, Synch, Writer & Publisher Relations and Business Development to bring catalog stories to life in culturally relevant, contemporary ways.
We are seeking a strategic, entrepreneurial leader with deep catalog expertise and the passion to shape how timeless songs find new audiences around the world.
What You’ll DoStrategic Leadership & Vision- Build and lead a global catalog marketing strategy focused on streaming growth, consumption, synch visibility, and cultural relevance.
- Identify high-priority catalogs and compositions using data insights, cultural trends, and commercial potential.
- Act as a cross-functional leader, aligning teams around a unified catalog marketing vision.
- Translate strategy into actionable plans and campaigns with clear KPIs and measurable impact.
- Develop and execute global and regional campaigns that reintroduce catalog works to modern audiences.
- Create compelling narratives around composers, songs, and cultural moments.
- Partner with DSPs, digital platforms, and media to secure playlisting, editorial opportunities, and activations.
- Experiment with new partnerships, content formats, and digital experiences that drive discovery.
- Leverage social trends and cultural moments (TikTok, Reels, viral events, anniversaries, etc.) to amplify catalog relevance.
- Produce high-impact visual assets — short-form video, lyric videos, reels, motion graphics — to support priority songs.
- Collaborate with merchandising partners to develop unique products tied to iconic works.
- Partner with Business Intelligence & Creative Research teams to identify growth opportunities.
- Monitor campaign performance, report insights, and continually refine marketing approaches.
- Align catalog marketing with Sync opportunities across film, TV, gaming and advertising.
- Collaborate with PR to drive visibility, storytelling, and media momentum.
- Support Business Development with post-acquisition launch strategies for new catalogs.
- Work with labels and artist teams to support shared marketing initiatives.
- Extensive experience in catalog marketing, music marketing, publishing, or entertainment strategy roles.
- Proven success building multi-platform campaigns that drive audience growth and long-term revenue.
- Deep understanding of catalog music, streaming trends, and digital audience behavior.
- Entrepreneurial mindset with the ability to spot commercial opportunities and bring ideas to life.
- Strong leadership, collaboration, and communication skills — experienced in global, cross-functional environments.
- Excellent analytical, creative, and storytelling abilities.
- Existing relationships with DSPs, media partners, and key industry stakeholders.
- A resourceful marketer who excels without huge budgets, creates high-impact digital content cost-effectively, and has a proven track record of driving playlisting and increasing catalog consumption through smart, data-led digital campaigns.
Creative Vision & Curiosity
You constantly explore new formats, platforms, and cultural trends, bringing fresh ideas that reimagine how catalog music can live in the modern world.
Influence Through Collaboration
You bring teams together, build momentum around ideas, and inspire cross-functional partners to execute with excellence.
Data-Driven Decision Making
You blend creativity with analytical thinking, using data to guide priorities, validate opportunities, and measure impact.
Why Choose Us
At Kobalt, we’ve championed creators since 2000. Our technology and music services are built to make the industry more transparent, fair, and rewarding for artists, songwriters, and rights holders. We’re proud to work with some of the world’s most influential talents including Phoebe Bridgers, Sam Fender, Paul McCartney, Foo Fighters, Karol G, Young Thug, Kali Uchis, FINNEAS, and Andrew Watt as well as acclaimed writers like Simon Aldred (Rag’n’Bone Man, Liam Gallagher, Celeste) and Clarence Coffee Jr. (Dua Lipa, Lizzo, The Snuts).
We’re a company that thrives on creativity, collaboration, and progress. Our values: Music First, Transparent, Tech Powered, and Transformative. Shape how we work, build, and grow together. We are a community of people who care deeply about making a meaningful impact in music and technology.
Kobalt is an equal opportunity employer. We believe in equitable access to opportunities and are committed to building a diverse, inclusive, and supportive workplace. We welcome applications from people of all backgrounds and identities. If you need any adjustments during the hiring process, please let us know we’re happy to help.
If this sounds like you, then please share your story by filling out the application below. To get you in the right mood, have a listen here to songs by our talented creators, especially curated to get you in the right mood when looking for the next challenge!
IMPORTANT NOTICE
LA Pay Transparency Law: The range provided is for Los Angeles-based hires only and will be commensurate with candidate experience. Pay ranges for candidates in other locations other than Los Angeles may differ based on the cost of labor in that location. Pay range: $135,000 - $170,000
Top Skills
What We Do
Kobalt is one of the world’s largest, most innovative music companies, using technology to power creative freedom, transparency, ownership and control for artists, songwriters, publishers, and labels.
As file-sharing wreaked havoc on the record industry, Kobalt took a bet on digital music and won. Founded in 2000 by Swedish entrepreneur Willard Ahdritz, the startup built a platform to maximize efficiency, accuracy, and transparency across the billions of micro-payments collected in today’s highly complex digital world. As traditional music companies fought technology and contracted, Kobalt embraced it and grew, building an infrastructure and world-class creative team purposely designed to usher in the streaming era, along with a more fair, rewarding music business for creators.
Today, Kobalt has over 700 employees in 12 offices around the world, represents over 20,000 artists and songwriters, 600,000 songs and 600 publishing companies, and continues to push its disruptive philosophy and values into other areas of the music industry. Recent innovations like AWAL, an alternative to the traditional record label, and AMRA, the world’s first global digital performing rights organization, are both considered major agents of change in their respective businesses.
Kobalt is proud to work with some of the world’s greatest artists and songwriters, representing on average over 60% of the top 100 songs in both the US and UK. Kobalt clients include Childish Gambino, Marshmello, Beck, Wolf Alice, Max Martin, Bob Dylan, Ozuna, Tash Sultana, Paul McCartney and MPL Communications, Disney Music Group, and many more.
