Vice-President, Business Development

We are one of North America’s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies. We boast the most accurate panel (LEO) and insights. Stay connected to the evolving perspectives and trends shaping your industry.

The Vice-President, Business Development is an experienced professional who is responsible for driving business growth through new client acquisition, strategic relationship development, and revenue generation.  

This role focuses on identifying new business opportunities, managing the end-to-end sales process, and collaborating with internal teams to deliver client-focused solutions.

To be successful in this role, you must have strong ability to rapidly accelerate business with a strong blend of analytical, leadership, and communication skills.  

Responsibilities

• Identify and develop new business opportunities, generating sales aligned with established objectives and revenue targets through new client acquisition. 

• Seek out opportunities to help raise Leger product awareness, be a Leger Brand ambassador, grow existing clients and develop new client opportunities by attending industry events, outreach, etc. 

• Maintain and expand the scope of existing client relationships by identifying and capitalizing on new business opportunities 

• Support the research team in proposal and RFP process to ensure that they are tailored to client needs and respect the guidelines required 

• Collaborate with senior leadership, research teams, and cross-functional stakeholders to develop and execute growth strategies aligned with company objectives to increase sales.   

• Provide overall sales support across designated sectors, contributing to team performance, client growth, and achievement of business objectives. 

• Monitor market trends, competitive activity, and client needs to identify emerging opportunities and support strategic decision-making. 

• University (bachelor’s degree in a business-related subject  

• At least five (5) years of experience in the market research or strategic consulting with sector focus in CPG, Retail, or Financial Services in the Toronto Market, with U.S. exposure considered a strong asset 

• At least ten (10) years of experience as a Sales Professional  

• Proven ability to bring in business and significantly grow accounts 

• Knowledge of and experience with a CRM (HubSpot preferred) to own and manage sales pipeline activity 

Skills

• Self-Motivating Skills: Ability to set goals and creates an action plan to accomplish those goals, is resilient and solution- focus when face with challenges. 

• Client Relationship & Business Development Expertise : Adept at building and nurturing client relationships, understanding client needs and turning them into business opportunities/closed sales.   

• Excellent Negotiation Skills: Proven ability to effectively manage and strengthen relationships with both internal and external clients across a variety of business contexts. 

• Strong Networking & Relationship Skills: Proven ability to create and facilitate meaningful connections, expand professional networks, and identify opportunities for strategic growth and collaboration(in-person and online). 

• Financial Acumen: Strong understanding of financial principles, including revenue growth, profitability, and forecasting, with the ability to align sales strategies to overall business objectives and drive sustainable financial performance. 

For any questions, please refer to our Recruitment Policy.