Vice President, Advertising Finance & Operations

Posted 20 Days Ago
New York, NY
Hybrid
Senior level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Vice President of Advertising Finance is responsible for providing financial management and strategic support for the digital advertising business, managing the P&L, developing revenue forecasts, tracking variable costs, and overseeing performance dashboards. This role requires leadership of a finance team and collaboration with advertising and finance leadership.
Summary Generated by Built In

About The Position | Major goals and objectives and location requirements.

As a key member of the Dotdash Meredith finance team, the VP, Advertising Finance & Operations will play a critical role in providing financial management and strategic decision support for the digital advertising business. They will manage the overall P&L of the advertising business, focused on top line revenue growth drivers as well as direct and indirect costs and contribution margin. This includes overseeing strategic analysis of margin, yield and costs as well as implementing day-to-day processes to control costs and drive profitable growth of the sales organization. The VP will manage a team of three to five finance professionals and work closely with the Advertising, Event, Sales Operations and Finance leadership teams to ensure the overall profitability and financial success of the advertising business.

The VP, Advertising Finance & Operations will develop revenue forecasts with an informed point of view on key inputs, and be able to explain variances between projections and actual results. They will manage the contribution margin of the ad business by forecasting and tracking variable ad cost trends as well as sales team payroll and related costs. Further, they will be responsible for developing category and product P&L’s and performance-based dashboards and holistic P&Ls for the events business. 

This position is a NYC based hybrid in-office role, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The Advertising Finance team is lean, super efficient and reports through the Finance Organization. The team partners closely with the Sales, Events and Sales Strategy & Operations teams supporting both DDM’s advertising and finance leadership.

About The Positions Contributions | Accountabilities, Actions and Expected Measurable Results.

As a key member of the finance team, the VP, Advertising Finance & Operations Key Contributions include:

Sessions Forecast

  • Develop models to track and forecast session (traffic) trends by brand and by source

  • Understand and explain key drivers of sessions variances

  • Identify seasonal patterns and impacts of market or algorithm changes

  • Prepare regular monthly metrics reports as well as ad hoc analysis for senior management

  • Own the preparation of and controls for publicly-reported sessions metrics

 

Ad Revenue Forecast & Analysis

  • Develop detailed driver-based models used to forecast digital ad revenue by channel

  • Perform scenario analysis leading to a monthly forecast submission; explaining variances between forecast and actuals and reporting on key performance metric trends

  • Track daily ad performance and prepare weekly trending projections

  • Develop and update dashboards to provide visibility on overall performance trends

  • Partner with yield and operations teams on ad hoc strategic analysis to maximize yield across products and transaction channels

  • Develop sales goals and holistic P&Ls for the events business, and support continued growth of the events business

Variable Ad Cost Management

  • Forecast and track costs directly tied to ad revenue including custom content creation, traffic acquisition, ad serving and ad data expense

  • Explain variances between actuals and forecast and identify trends in ad channel or product mix that impact contribution margin; identifying opportunities to drive margin efficiency

Advertising, Event and Sales Operations Department Cost Management

  • Own overall budget and forecast for advertising function payroll and related costs

  • Provide position management and human resources business partner support for sales and sales support functions

  • Manage discretionary budgets for advertising sales & marketing team including T&E, client entertainment, training and trade promotion and marketing

Team Leadership

  • Manage, mentor, and develop a high-performing team of 3-5 finance professionals, fostering a culture of collaboration, accountability, and continuous improvement.

  • Cross-Functional Collaboration: Work closely with key stakeholders, including Sales Operations, Advertising, and Finance leadership teams, to ensure alignment on financial goals, performance metrics, and business objectives.

The Role’s Minimum Qualifications and Job Requirements:

Education: Bachelor’s degree in Finance, Statistics, Data Analytics, Business Administration, or related field or equivalent training and/or experience preferred. MBA is a plus.

Experience: At least 10+ years of experience in finance, with a strong background in advertising or media, including 5+ years in a leadership role overseeing P&L, financial analysis, and operations.

Specific Knowledge, Skills, Certifications and Abilities:

  • Leadership Skills: Proven ability to lead and develop high-performing teams, with strong communication and collaboration skills to work across departments and senior leadership.

  • Financial Expertise: Deep understanding of P&L management, financial forecasting, margin analysis, and pricing strategies within the digital advertising landscape.

  • Analytical Abilities: Strong analytical skills with the ability to synthesize complex financial data and translate it into actionable business insights.

  • Business Acumen: A strategic mindset with the ability to balance financial goals with business objectives and drive growth in a fast-paced and dynamic industry while seamlessly across teams and levels.

  • Software Proficiency: Experience with financial modeling and analytics tools, and proficiency in Excel (advanced).

  • Adaptability: Ability to adapt to a highly dynamic and fluid environment.

Top Skills

Data Analytics
Digital Media
Finance

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
Learn more

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