Help shape how customers discover, apply for, and choose a card experience at scale. You will turn data into decisions that drive responsible growth across offers, channels, and the application journey.
Job Summary:
As a Vice President Acquisition Strategy in the Card Acquisition and Growth team, you will lead an integrated strategy to grow new accounts by optimizing offers, channel investment, and the end-to-end application experience. You will partner closely with an external co-brand partner and internal teams to align plans to business goals, governance requirements, and risk boundaries. Your work will translate performance insights into clear actions that improve conversion, portfolio quality, and sustainable profitability.
Job responsibilities:
• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets
• Improve the digital application flow and card selection experience to reduce friction and increase conversion
• Drive requirements for new launches, coordinating business, marketing, channel, analytics, risk, compliance, and operations needs
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections
• Support testing, validation, post-launch reviews, and issue remediation plans
• Maintain operating discipline through documentation, approvals, tracking, and executive updates
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans
Required qualifications, capabilities, and skills:
• Seven or more years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related fields
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
• Experience managing acquisition channels and improving digital application journeys and funnel performance
• Demonstrated ability to use data to evaluate performance by offer, channel, segment, model treatment, cost, conversion, and portfolio quality
• Comfort balancing growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
• Strong communication skills with the ability to convert complex analysis into clear recommendations
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority
• Experience working in a controlled environment with strong documentation, approvals, and governance routines
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery
• High ownership mindset and ability to operate with ambiguity while staying outcome-focused
Preferred qualifications, capabilities, and skills:
• Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy
• Experience partnering with a co-brand or retail partner on acquisition and marketing execution
• Experience improving application experience through experimentation, testing, and iterative optimization
• Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality
• Experience leading performance diagnostics and translating insights into operating plans
• Experience presenting to senior leaders with concise narratives and clear trade-offs
• Background coordinating with risk, compliance, and legal partners on marketing and customer journeys
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the TeamSkills Required
- Seven or more years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related fields
- Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management
- Experience managing acquisition channels and improving digital application journeys and funnel performance
- Ability to use data to evaluate performance by offer, channel, segment, model treatment, cost, conversion, and portfolio quality
- Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries
- Strong communication skills and ability to convert complex analysis into clear recommendations
- Ability to influence and align stakeholders in a matrixed environment without direct authority
- Experience working in a controlled environment with strong documentation, approvals, and governance routines
- Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews
- Strong execution skills, including managing timelines, dependencies, and cross-functional delivery
- High ownership mindset and ability to operate with ambiguity while remaining outcome-focused
- Familiarity with underwriting, lending, pricing, credit decisioning, or model strategy
- Experience partnering with a co-brand or retail partner on acquisition and marketing execution
- Experience improving application experience through experimentation, testing, and iterative optimization
- Ability to build investment cases and connect marketing spend to business outcomes and portfolio quality
- Experience leading performance diagnostics and translating insights into operating plans
- Experience presenting to senior leaders with concise narratives and clear trade-offs
- Background coordinating with risk, compliance, and legal partners on marketing and customer journeys
JPMorganChase Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.
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Healthcare Strength — Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
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Parental & Family Support — Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
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Retirement Support — Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.
JPMorganChase Insights
What We Do
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.
Why Work With Us
Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.
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