Vertical Video Creator

| New York, NY, USA
Employer Provided Salary: 55,000-80,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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About Impact

Impact is the digital destination for the next generation of changemakers. Our mission is to inspire and empower through accessible information, stories, and resources. Our audience of millions of young people care deeply - they believe in righting the wrongs from their past generations by initiating self-learning, taking action for social causes, supporting historically marginalized communities, and shifting our culture for the better.

As one of the highest engaged platforms on IG (compared to traditional media platforms like NYtimes, WashingtonPost, NowThis, etc), Impact Digital's two main platforms, Impact & Environment, reach over 20M+ people each month. Our brand partners include value-driven companies like Hinge, Ecosia, FOLXHealth, and Billie and non-profit organizations such as and UNICEF.

Our Impact

The Impact team has fundraised $1.7M+ for social causes and organizations like the ACLU, Planned Parenthood, Ukrainian Refugees, and COVID-19 relief. With many of our content pieces, we aim to provide our readers with action items, directing hundreds of thousands of petition signatures to important causes such as Act for Antonio, Abortion Access, Justice for George Floyd, and many more.

Awards & Nominations: Shorty Impact Awards Winner, Shorty Impact Awards Audience Honor, Forbes30U30, Webby Awards Nominee, Webby Awards Honoree

Job Description

Are you obsessed with TikTok, storytelling through short-form videos, and being on camera? Do you always stay updated on the latest news related to social issues, pop culture, and internet trends? Are you opinionated and unafraid to give hot takes on current discussion topics? If so, this role may be perfect for you.

Impact is looking for a Vertical Video Creator to be the face of our content on platforms like TikTok, IG Reels, and YouTube Shorts. You'll work closely with the Video Lead and Chief Content Officer (CCO) to brainstorm and execute video content concepts and formats that both entertain and educate our audience.

As the first full-time hire in this role, you will have the unique opportunity to advance within the company as we continue to grow.

You will

  • Serve as the primary creator for Impact's video content across social platforms
  • Be in the know about everything that goes on in the world of pop culture, social issues, and viral trends, and transform that information into digestible and engaging video content
  • Brainstorm and conceptualize video ideas that align with audience interests and current trends
  • Script and co-script video content
  • Continuously experiment with new content ideas, filming techniques, and storytelling methods to push the boundaries of traditional vertical video content
  • Exhibit a captivating on-screen personality that aligns with our brand's values and resonates with our audience
  • Collaborate with the Video Lead and CCO to brainstorm and develop ideas for video series, concepts, formats, and standalone videos

Salary range for this role is $55,000 - $80,000. This is a unique role where we are open to adjusting compensation based on experience, specialized skills, and the ability to take on cross-functional responsibilities.


Don't worry if you don't fulfill all these bullet points - we're mainly looking for growth-oriented and driven people to join our team! If you have the basics down, please apply.

The ideal candidate will have the following in their background

  • 0-3 years of experience as a content creator or similar role where you've been on camera
  • Proven success in creating highly-viewed vertical video content for social platforms like TikTok, YouTube, Instagram, especially as it pertains to social issues and/or pop culture
  • Been involved in stan/fandom spaces or are active in niche online communities
  • Strong understanding of the latest pop culture trends and social issue news, and has the ability to turn complex information into compelling narratives and stories
  • Ability to work collaboratively with a team and take feedback to refine content
  • Flexibility to adapt to fast-changing content trends and audience preferences

The ideal candidate will have the following work style

  • Extremely goals oriented
  • Experience with rapid testing and understanding that failure is a part of success
  • An entrepreneurial spirit
  • The ability to work in a fast-moving company and industry
  • An audience-centric approach
  • Flexibility and openness to feedback
  • Visionary thinking

We're a great fit if

  • You're a self-starter who has grand ideas and is energized by executing them, too
  • You're looking to make and leave a tremendous impact on our business & the world (as the first full-time host, you will have incredible opportunities and autonomy to create your own success)
  • You respect people from all backgrounds, understand that cultural differences exist, and are excited to learn more
  • You deeply care about our mission of social justice and supporting marginalized communities
  • You want to join a fun and fast-paced work environment with intelligent and caring people
  • A passion for video content creation, social media, and all things media
  • You're passionate about growing as a leader in this industry and developing your skills
  • You love receiving and giving constructive and thoughtful feedback with a focus on growth

This might be the right next step for you if you're currently a

  • Content Creator
  • Producer


  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Health Care Plan (Medical, Dental & Vision)

Why work at Impact Digital Group?

  • We're incredibly committed to diversity - As a platform that cares about advancing social progress we understand that it's vital to center those who have these lived experiences. Our team is 95% POC, 85% Women + Nonbinary, and 60% LGBTQIA, shattering the average for media companies.
  • We care deeply, but still have fun - We choose to operate and act with optimism and joy. We remain hopeful and treat each other with care and kindness. It's the only way we can sustain the work we do.
  • We're committed to growing personally - Our work is based on the premise that people, systems, and ideas can grow. Within our team, we all aim to grow, whether that be our skills, perspectives, mindsets, or relationships.


Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

More Information on Impact Digital Group, INC
Impact Digital Group, INC operates in the AdTech industry. The company is located in New York, NY. Impact Digital Group, INC was founded in 2006. It has 27 total employees. To see all 3 open jobs at Impact Digital Group, INC, click here.
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