Vertical Marketing Manager

ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success and embrace growth both personally and professionally.
With a fully remote workforce centered in talent hubs in Denver, Austin, and Chicago, we organize regular in-person events to enhance collaboration. Join us and make a meaningful impact from any of our talent hubs.
ABOUT THE ROLE:
AdAction is on the hunt for an energetic and visionary Vertical Marketing Manager to propel our marketing into hyperdrive! This isn't just any role; it's a chance to be at the forefront of our aggressive growth strategy, tailoring cutting-edge marketing tactics for diverse advertiser & publisher verticals. If you're passionate about crafting campaigns that resonate deeply and drive metrics sky-high, you're in the right place!
RESPONSIBILITIES:

• Determine & Drive Strategy: Dive deep into each vertical, unearthing key insights and crafting killer strategies that connect on a whole new level.
• Content Creation: Lead the charge in conjuring compelling B2B & B2C content-from gripping case studies to insightful webinars-that captivates and converts.
• Channel Mastery: Identify and dominate the optimal channels for each vertical. Including but not limited to LinkedIn, newsletters, email sequences etc.
• Empower Sales: Provide our sales team with everything they need to close deals and hit quotas.
• Measure Success & Optimize: Live by the metrics! If you can measure it, you can improve it. Use data to turn good strategies into great results.
• Collaborate and Conquer: Rally the troops-internal teams, external partners, and everyone in between-to ensure our message is unified and our goals are met.
• Network and Influence: Be the face of AdAction at industry events, forging connections that matter and gathering intel that keeps us ahead of the curve.

WHO WE NEED:

• Bachelor's Degree, preferably in Marketing, Business, or a related field plus 3-5 years of experience in a marketing role.
• A background in segment-specific marketing and database management.
• Analytical and strategic mindset with a proven ability to drive decisions through data.
• Leadership style that inspires teams and turns visions into reality.
• Strong verbal and written communication skills; you excel at building relationships and rallying teams towards common goals.
• Adaptable and thrives in the fast lane. You manage chaos with a cool head and a clear vision.
• Self-starter who doesn't wait for opportunities - you create them.
• Ambitious and driven, you prioritize professional growth and are eager to excel in a fast-paced, high-energy environment.
• Passionate about artificial intelligence and its power to transform marketing strategies; eager to leverage AI to drive innovation and results.
• Proficiency in Canva/Photoshop, HubSpot, and Salesforce.

WHY ADACTION?
Our employees enjoy perks and benefits like:

• Health, vision, and dental insurance
• Up to 6% 401k match with no vestment period
• Generous PTO + company holidays
• Flexible and remote first work culture
• Team outings and happy hours
• Weekly UberEats credit
• Home office stipend
• Annual learning and development stipend
• Annual wellness stipend

Annual Salary Range: $95,000 - $105,000 +commission*
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.