Vertical Marketing Manager (Contract-to-hire)

ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, delivering premium users at scale for top brands and app developers worldwide. We foster a fast-paced, collaborative, and growth-oriented environment, where team members thrive on autonomy and making meaningful contributions. While we are a remote-first company we are currently only hiring in Colorado, Illinois, Texas, and North Carolina
ABOUT THE ROLE:
AdAction is on the hunt for an energetic and visionary Vertical Marketing Manager to propel our marketing into hyperdrive! This isn't just any role; it's a chance to be at the forefront of our aggressive growth strategy, tailoring cutting-edge marketing tactics for diverse advertiser & publisher verticals. If you're passionate about crafting campaigns that resonate deeply and drive metrics sky-high, you're in the right place!
This is a contract-to-hire position with an initial contract period of six months. At the conclusion of the contract, there is potential for full-time employment based on performance and business needs.
RESPONSIBILITIES:

• Determine & Drive Strategy: Dive deep into each vertical, unearthing key insights and crafting killer strategies that connect on a whole new level.
• Content Creation: Lead the charge in conjuring compelling B2B & B2C content-from gripping case studies to insightful webinars-that captivates and converts.
• Channel Mastery: Identify and dominate the optimal channels for each vertical. Including but not limited to LinkedIn, newsletters, email sequences etc.
• Empower Sales: Provide our sales team with everything they need to close deals and hit quotas.
• Measure Success & Optimize: Live by the metrics! If you can measure it, you can improve it. Use data to turn good strategies into great results.
• Collaborate and Conquer: Rally the troops-internal teams, external partners, and everyone in between-to ensure our message is unified and our goals are met.
• Network and Influence: Be the face of AdAction at industry events, forging connections that matter and gathering intel that keeps us ahead of the curve.

WHO WE NEED:

• Bachelor's Degree, preferably in Marketing, Business, or a related field plus 3-5 years of experience in a marketing role.
• A background in segment-specific marketing and database management.
• Analytical and strategic mindset with a proven ability to drive decisions through data.
• Leadership style that inspires teams and turns visions into reality.
• Strong verbal and written communication skills; you excel at building relationships and rallying teams towards common goals.
• Adaptable and thrives in the fast lane. You manage chaos with a cool head and a clear vision.
• Self-starter who doesn't wait for opportunities - you create them.
• Ambitious and driven, you prioritize professional growth and are eager to excel in a fast-paced, high-energy environment.
• Passionate about artificial intelligence and its power to transform marketing strategies; eager to leverage AI to drive innovation and results.
• Proficiency in Canva/Photoshop, HubSpot, and Salesforce.

Salary Range: $45 - $50 / hour +commission*
*Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.
AdAction is aware of scams targeting job seekers with fake roles. We will only contact candidates through @adaction.com emails and will never request app downloads, payments, or sensitive information. Please be cautious of communications from other domains or job postings that do not align with these guidelines.