CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.
The Opportunity
The UX team at Root is a tight knit, collaborative group with a mission to deliver innovation and customer value. This team sits within the Product & Marketing organization and works closely with product managers, engineers, and product executives to plan and deliver new product features and experiments.
The unique opportunity of this role is to bring fresh, creative, novel thinking to an antiquated system: insurance. It’s really hard to build great products in auto insurance–take a look at your own company’s app and you’ll see for yourself. When was the last time you thought about your insurance company? To what extent do you expect or want to be delighted when you open your insurance app to pay your bill, or access your insurance card? These are the types of questions we are wrestling with, and the status quo we are missioned with disrupting.
In this role, you will collaborate with product designers, UX researchers, PMs, and engineers to craft and deliver simple and intuitive experiences to our customers. You’ll use language and apply voice and tone to help customers discover, understand, and join Root. Content Design is a new discipline within the Product Design org and you’ll be a key contributor to shaping what it means and how it functions at Root. Specifically, you will sit on a team of five Product Designers and two UX Researchers.
Root is a “work where it works best” company. This means we will support you working in whatever location that works best for you across the US.
Please provide a PDF or web link with UX writing and strategy samples. Applications without a portfolio will not be considered.
Salary Range: $77,000 - $92,000 (Bonus Eligible)
How you will make an impact:
● Own copywriting and content design for new product features
● Design and write compelling, user-friendly content that guides the user and embodies the voice of the brand
● Translate customer problems into high-level solutions, workflows, and interactions
● Create a standard of consistency across the product
● Co-own and refine our existing content and brand guidelines and establish clear and efficient ways of working and SOPs for your domain
● Work deeply on 1-2 projects at a time, providing concepting, content strategy, and writing from early ideation through final execution
● Partner with product designers and product managers to develop hypotheses and test plans that solve customer problems
What you will need to succeed
● 2-5+ years of experience in product/UX writing, content design, and content strategy
● Experience working with content guidelines and design systems
● Excellent long and short form writer
● Ability to write tightly, clearly communicating in space-constrained formats
● Working knowledge of Figma
● Demonstrated ability to take a project from 0 to 1 through a strong design and writing process
● Strong design sense; able to critique and contribute to Design and UX through peer reviews and critique
● Experience with design thinking methodologies and leading stakeholder workshops
● High attention to detail
● Strong communication and negotiation skills
● Passion for your craft
● Driven by curiosity
● Preferred but not required:
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Experience with writing in diverse contexts, including website, consumer apps and email
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Experience and ongoing experimentation with LLMs to enhance work quality and output
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Comfortable mocking up lo-fi designs in Figma using a design system
Don’t meet every single requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
Join us
At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.
Who we are
We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.
What draws people to Root
Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:
Autonomy—for assertive self-starters, the opportunities to contribute are limitless.
Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.
Collaboration—we encourage rich discussion and civil debate at every turn.
People—we are inspired by the collection of crazy-smart people around us.
Top Skills
What We Do
At Root, we’re doing things differently. We’re reimagining the services people need so that they serve them better. And we’re doing it by using data, technology, and rapid innovation to create products and experiences that are fair, easy, personal, and affordable.
We’ve partnered with Carvana in a partnership that brings an industry-leading, seamless insurance process to the online car buying experience.
The launch of Carvana Insurance Built with Root delivers an elevated customer experience made possible through a deep integration that pre-fills key customer information so that a customer can skip data entry and jump directly to evaluating quotes and customizing coverage. This fully embedded product experience—from quote to payment—happens entirely within the Carvana checkout process. Teams from both Carvana and Root have worked for months to build this bold technology platform. An early iteration involved 24 screens in the customer experience flow—that experience is now just three straightforward steps.
Why Work With Us
Our success is because of the hard work, ingenuity, and exceptional performance of our team. People come to Root because they know they can make an impact in their role, the company, and the industry. We’re passionate and curious self-starters, building a top-notch customer experience. Sound like something you’d like to be a part of?
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