The Role
Own conversion-focused copy across websites, landing pages, lifecycle email, paid campaigns, pricing, signup, upgrade, and in-product growth surfaces. Run copy experiments, improve funnel performance, maintain messaging guidelines, collaborate with design, product, SEO, and performance marketing, and translate privacy and compliance language into clear customer benefits.
Summary Generated by Built In
We are hiring a UX Writer into the growth team to own those words. This is a conversion-focused writing role, not a product documentation one. You will write and test the copy across our website, landing pages, lifecycle email, paid campaigns, pricing pages and upgrade flows, and you will be measured on what the copy does to the numbers.
Responsibilities
- Own the copy across all growth surfaces: homepage, product and feature pages, campaign landing pages, pricing page, comparison pages, and the signup and upgrade flows.
- Write lifecycle and marketing email: onboarding sequences, activation nudges, trial and upgrade prompts, win-back, feature announcements and newsletters.
- Write ad and social copy for paid campaigns across Google, Meta and LinkedIn, and keep iterating on the variants that perform.
- Build campaign and partner landing pages with design and performance marketing, and ship them without waiting on engineering.
- Run copy experiments and own the test backlog for words: headlines, value propositions, CTAs, form length, pricing framing, social proof placement.
- Turn privacy and compliance language into benefit-led copy a small business owner understands in one read.
- Keep the message consistent across the funnel, from ad to landing page to onboarding email, and maintain the messaging and voice guidelines the rest of the team writes against.
- Write the in-product growth surfaces: upgrade prompts, plan limits, paywalls and activation nudges, with product and design.
- Work with SEO and content so that pages rank and convert, rather than one at the expense of the other.
Requirements
- 3+ years writing conversion-focused copy for a digital product across websites, landing pages, email or paid campaigns.
- Strong understanding of core UX principles, user flows, interaction patterns, and information hierarchy.
- A portfolio with outcomes attached: what you wrote, what it replaced, and what happened to the metric.
- Hands-on experience running A/B tests on copy, and the honesty to report a flat result as flat.
- Working knowledge of an email or lifecycle platform such as HubSpot, Customer.io, Klaviyo, Brevo, ActiveCampaign, Intercom, or Braze.
- Comfort in a CMS or page builder such as WordPress, Webflow, Unbounce or a headless CMS such as Strapi. Familiarity with a React-based front end like Next.js is a plus.
- Understanding of SEO & GEO fundamentals and how they shape, and sometimes constrain, conversion copy.
- Comfort working in Figma, Claude Design, Chat GPT Codex alongside designers.
- Fluent, precise English with an ear for tone, and the judgement to cut anything that isn't earning its place.
Good To Have
- Experience writing for B2B SaaS products, with a strong understanding of user journeys, ideally in a freemium or free-trial motion.
- Familiarity with privacy, compliance, fintech or another regulated category.
- Experience writing for a global, largely non-native-English audience.
- Basic understanding of HTML and CSS.
Skills Required
- 3+ years writing conversion-focused copy for digital products across websites, landing pages, email, or paid campaigns
- Strong understanding of UX principles, user flows, interaction patterns, and information hierarchy
- Portfolio demonstrating writing outcomes, replacements, and measurable results
- Hands-on experience running A/B tests on copy
- Working knowledge of an email or lifecycle platform such as HubSpot, Customer.io, Klaviyo, Brevo, ActiveCampaign, Intercom, or Braze
- Comfort using a CMS or page builder such as WordPress, Webflow, Unbounce, or Strapi
- Understanding of SEO and GEO fundamentals
- Comfort working in Figma and AI design or coding tools alongside designers
- Fluent, precise English and strong tone judgment
- Experience writing for B2B SaaS products and freemium or free-trial journeys
- Familiarity with privacy, compliance, fintech, or another regulated category
- Experience writing for a global, largely non-native-English audience
- Basic understanding of HTML and CSS
- Familiarity with React-based front ends such as Next.js
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The Company
What We Do
Mozilor is a technology company that builds products to simplify work. Founded in 2017, it develops innovative product lines including CookieYes, WebToffee, and WebYes. Its solutions help create transformative customer experiences for more than 1.5 million websites, serving organizations from major brands such as Toyota and Reuters to small businesses and startups. The company is also a leader in global privacy and cookie-compliance technology.
