The Role
Lead end-to-end optimization strategy for eCommerce clients by designing measurement frameworks, analyzing GA4/Shopify data and experiments, prioritizing roadmaps, running A/B tests, building dashboards, and telling data-driven stories that influence stakeholders and drive conversion, revenue, LTV, and retention.
Summary Generated by Built In
Overview
We are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients — leading
with data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drives
action.
This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.
You will operate at the intersection of analytics leadership, UX strategy, and business consulting — using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.
The ideal candidate is a strategic operator and a strong storyteller with data who can:
• Own optimization strategy end-to-end — from measurement design through roadmap to results
• Connect onsite behavior to business outcomes with rigor and clarity
• Lead experimentation programs tied to revenue, LTV, and retention
• Turn dense analytics into a performance narrative that moves clients and stakeholders to act
Core Responsibilities
1. Own Optimization Strategy & Data-Driven Opportunity Identification
• Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
• Synthesize large, messy datasets into sharp, decision-ready insight
2. Strategic Roadmap Leadership
• Lead the development of prioritized optimization roadmaps aligned with client business goals
• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
• Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
3. Experimentation Leadership
• Own and lead A/B testing programs across multiple clients
• Define hypotheses rooted in data and behavioral insight
• Partner with design and development teams to execute experiments
• Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
4. Analytics, Measurement Strategy & Performance Reporting
• Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and
Shopify
• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
• Identify tracking gaps and lead engineering/data partners through robust event instrumentation
• Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
• Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning
analytics into a story stakeholders act on
5. Client Strategy, Advisory & Performance Storytelling
• Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
• Present insights and performance narratives with compelling, business-focused storytelling that lands with senior
stakeholders
• Bridge data, UX, and business strategy into a single, coherent point of view
6. Cross-Functional Leadership & Execution
• Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
• Ensure strategic intent survives design and development execution
• Drive alignment across teams and accounts, leading without relying on direct authority
7. Continuous Optimization & Performance Measurement
• Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
• Track performance of optimization initiatives and iterate based on results
• Establish scalable, repeatable measurement and reporting processes across accounts
Requirements
Experience & Expertise
• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
• Proven track record of driving measurable business impact through data-driven optimization
• Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
Data & Analytics Process
• Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
• Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
• Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not
a secondary skill
Analytical & Strategic Thinking
• Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
• Ability to connect user behavior with business performance and financial outcomes
• Experience owning and prioritizing optimization roadmaps
Experimentation & CRO
• Hands-on experience designing, executing, and analyzing A/B tests
• Strong understanding of experimentation frameworks and statistical significance
• Ability to lead and scale experimentation programs across multiple initiatives
Performance Storytelling & Communication
• Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
• Experience working directly with clients or stakeholders in a consultative, advisory capacity
• Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
Leadership & Cross-Functional Collaboration
• Demonstrated ability to lead optimization strategy across design, development, and product teams
• Ability to drive execution and influence outcomes without direct authority
• Strong ownership, organization, and accountability
Nice to Have
• Experience in eCommerce, subscription models, or DTC brands
• Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
• Background in UX design or product strategy
What Success Looks Like in This Role
• You own the optimization strategy for multiple client accounts and consistently surface high-impact opportunities
• Your analytics and reporting are trusted as the single source of truth for performance
• Your recommendations, and the story you tell with data, directly influence conversion, revenue, and retention
• Clients view you as a strategic leader and trusted advisor — not just an analyst
• You elevate how teams think about data, experimentation, and optimization strategy
Why This Role Matters
At Anatta, we don’t just analyze performance — we drive outcomes.
The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story — so every insight leads to clear action, measurable impact, and continuous growth
We are seeking a UX Strategist to take ownership of optimization strategy across a portfolio of eCommerce clients — leading
with data prowess, sharp analytical judgment, and the ability to turn performance data into a compelling story that drives
action.
This is a leadership role, not a support function. The UX Strategist owns the end-to-end optimization strategy for each account: the analytics and measurement foundation it's built on, the roadmap it produces, and the narrative that gets stakeholders to act. You set the direction; cross-functional teams execute against it.
You will operate at the intersection of analytics leadership, UX strategy, and business consulting — using platforms like GA4, Shopify, and testing tools not just to report on performance, but to build the measurement backbone that makes every insight defensible and every recommendation persuasive.
The ideal candidate is a strategic operator and a strong storyteller with data who can:
• Own optimization strategy end-to-end — from measurement design through roadmap to results
• Connect onsite behavior to business outcomes with rigor and clarity
• Lead experimentation programs tied to revenue, LTV, and retention
• Turn dense analytics into a performance narrative that moves clients and stakeholders to act
Core Responsibilities
1. Own Optimization Strategy & Data-Driven Opportunity Identification
• Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
• Synthesize large, messy datasets into sharp, decision-ready insight
2. Strategic Roadmap Leadership
• Lead the development of prioritized optimization roadmaps aligned with client business goals
• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
• Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
3. Experimentation Leadership
• Own and lead A/B testing programs across multiple clients
• Define hypotheses rooted in data and behavioral insight
• Partner with design and development teams to execute experiments
• Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
4. Analytics, Measurement Strategy & Performance Reporting
• Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and
Shopify
• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
• Identify tracking gaps and lead engineering/data partners through robust event instrumentation
• Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
• Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning
analytics into a story stakeholders act on
5. Client Strategy, Advisory & Performance Storytelling
• Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
• Present insights and performance narratives with compelling, business-focused storytelling that lands with senior
stakeholders
• Bridge data, UX, and business strategy into a single, coherent point of view
6. Cross-Functional Leadership & Execution
• Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
• Ensure strategic intent survives design and development execution
• Drive alignment across teams and accounts, leading without relying on direct authority
7. Continuous Optimization & Performance Measurement
• Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
• Track performance of optimization initiatives and iterate based on results
• Establish scalable, repeatable measurement and reporting processes across accounts
Requirements
Experience & Expertise
• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
• Proven track record of driving measurable business impact through data-driven optimization
• Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
Data & Analytics Process
• Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
• Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
• Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not
a secondary skill
Analytical & Strategic Thinking
• Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
• Ability to connect user behavior with business performance and financial outcomes
• Experience owning and prioritizing optimization roadmaps
Experimentation & CRO
• Hands-on experience designing, executing, and analyzing A/B tests
• Strong understanding of experimentation frameworks and statistical significance
• Ability to lead and scale experimentation programs across multiple initiatives
Performance Storytelling & Communication
• Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
• Experience working directly with clients or stakeholders in a consultative, advisory capacity
• Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
Leadership & Cross-Functional Collaboration
• Demonstrated ability to lead optimization strategy across design, development, and product teams
• Ability to drive execution and influence outcomes without direct authority
• Strong ownership, organization, and accountability
Nice to Have
• Experience in eCommerce, subscription models, or DTC brands
• Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
• Background in UX design or product strategy
What Success Looks Like in This Role
• You own the optimization strategy for multiple client accounts and consistently surface high-impact opportunities
• Your analytics and reporting are trusted as the single source of truth for performance
• Your recommendations, and the story you tell with data, directly influence conversion, revenue, and retention
• Clients view you as a strategic leader and trusted advisor — not just an analyst
• You elevate how teams think about data, experimentation, and optimization strategy
Why This Role Matters
At Anatta, we don’t just analyze performance — we drive outcomes.
The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story — so every insight leads to clear action, measurable impact, and continuous growth
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
What are the perks?We do our best to make sure employees are supported in everything they do. We offer a range of benefits and perks:
- Remote first organization
- Full medical, dental, vision, disability, and company paid life insurance
- Employer 401(k) contributions
- Employee assistance program
- Start accrual with 20 days of PTO annually + holidays
- Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
- Paid parental leave
- Company events, happy hours, and retreats
- Budget for continuing education
- Other perks vary by location
Common office/desk environment that involves long periods of time at a stationary desk with extensive computer work that requires repetitive motion of the wrists, hands, and/or fingers.
If this role is filled in the US, the annual salary range is $120,000 USD - $130,000 USD and is commensurate to several factors that are unique to each candidate, including but not limited to years of experience, skill set / qualifications, and geographical work location considering differences in cost of living, therefore, actual base pay offered may vary.
Skills Required
- 5-8+ years in UX, CRO, Product Analytics, or Digital Strategy with ownership of optimization strategy
- Proven track record driving measurable business impact through data-driven optimization
- Deep expertise in Google Analytics (GA4) including event architecture, custom events, funnel setup, and debugging
- Experience with Shopify analytics and reporting
- Hands-on experience designing, executing, and analyzing A/B tests using platforms like Optimizely, Convert, VWO, Intelligems, or Shoplift
- Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
- Ability to synthesize large, messy datasets into clear, executive-level reporting and narratives
- Strong quantitative skillset and statistical rigor for experiment analysis
- Experience owning and prioritizing optimization roadmaps using structured frameworks (impact, effort, confidence)
- Demonstrated ability to lead cross-functional teams and influence without direct authority
- Exceptional storytelling and client-facing presentation skills for senior stakeholders
- Experience in eCommerce, subscription models, or DTC brands
- Familiarity with Hotjar, FullStory, Elevar, Looker, or BigQuery
- Background in UX design or product strategy
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The Company
What We Do
Anatta provides product teams for fast-growing, sustainable DTC brands that don’t take shortcuts. We’re in the business of exponential growth, helping $25M brands scale over $100M. In 2020, Anatta clients grew by 287%. That’s 9x industry average. We’ve worked with brands like Rothy’s, Athletic Greens, Four Sigmatic, Mack Weldon, Molekule, CARIUMA, Berkey Filters — and a lot more. Today, opportunities for rapid eCommerce growth abound. But many DTCs are stuck under a huge backlog of work, making it difficult to build the kind of customer experience that will capture growth. Time for something new. With Anatta, build a flexible product team with dedicated UX, UI, or developer resources — backed by 10 years of data-driven results and Anatta executives at the helm as your thought partners. Shift, expand, or contract your resources with 30 days’ notice at any time. Specializations include UX, UI, application engineering, performance optimization, operation automation, replatform, headless eCommerce, and progressive web apps (PWAs). Move faster. Increase conversions. Revolutionize retention. Let’s map your rapid growth strategy.
