The Role
As the UX/Product Lead, you will guide product strategy, improve user engagement, conduct user research, and collaborate with engineering to enhance the platform's UX for Gen Z users.
Summary Generated by Built In
✨ Do you live and breathe product? Help us build the next Gen Z social platform!
baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We’re building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.
As our UX/Product Lead (Core Team), you’ll own the user experience end-to-end. You’ll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.
📌 Core team position, equity-based
📌 Massive growth opportunities: you’ll influence product strategy, UX direction, and experimentation from day one
📌 Flexible hours + fully remote
📌 German required (our first market is Berlin)
📌 After fundraising, there’s a path toward a paid leadership role (this is an unpaid core team role for now)
Tasks
Product Ownership & Strategy
* Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
* Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
* Define success metrics, hypotheses, and experiments
User Research & Validation
* Run regular user interviews and usability tests, especially with Gen Z / young millennials
* Create lightweight research plans and turn them into actionable product decisions
* Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
UX Design & Interaction Quality
* Design key flows and interaction patterns, with strong attention to detail and delight
* Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
Cross-Functional Execution
* Work closely with engineering to ship quickly with high UX quality
* Collaborate on AI-assisted workflows
Requirements
Experience & Seniority
* Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
* Proven ability to improve activation/retention through product iteration, not just “pretty screens.
* Comfort working in early-stage environments
Skillset
* Excellent UX craft: flows, interaction design, usability, and visual polish
* Strong product thinking: prioritization, experimentation, metrics, and user behavior
* Ability to run user interviews independently and convert insights into shipped improvements.
Language & Location
* German knowledge required (you’ll research and validate with German-speaking users).
* Europe-based only (EU + Eastern Partnership countries), fully remote.
Mindset
* Founder-level ownership: proactive, fast, direct, and accountable.
* Excited by the mission: building the infrastructure for real-life connection in the AI age.
Benefits
* Core team role with company shares
* High-impact mission: tackling loneliness and helping people build real friendships IRL
* Fully remote
* Flexible working hours
* Massive growth benefits
If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷
baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We’re building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.
As our UX/Product Lead (Core Team), you’ll own the user experience end-to-end. You’ll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.
📌 Core team position, equity-based
📌 Massive growth opportunities: you’ll influence product strategy, UX direction, and experimentation from day one
📌 Flexible hours + fully remote
📌 German required (our first market is Berlin)
📌 After fundraising, there’s a path toward a paid leadership role (this is an unpaid core team role for now)
Tasks
Product Ownership & Strategy
* Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
* Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
* Define success metrics, hypotheses, and experiments
User Research & Validation
* Run regular user interviews and usability tests, especially with Gen Z / young millennials
* Create lightweight research plans and turn them into actionable product decisions
* Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
UX Design & Interaction Quality
* Design key flows and interaction patterns, with strong attention to detail and delight
* Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
Cross-Functional Execution
* Work closely with engineering to ship quickly with high UX quality
* Collaborate on AI-assisted workflows
Requirements
Experience & Seniority
* Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
* Proven ability to improve activation/retention through product iteration, not just “pretty screens.
* Comfort working in early-stage environments
Skillset
* Excellent UX craft: flows, interaction design, usability, and visual polish
* Strong product thinking: prioritization, experimentation, metrics, and user behavior
* Ability to run user interviews independently and convert insights into shipped improvements.
Language & Location
* German knowledge required (you’ll research and validate with German-speaking users).
* Europe-based only (EU + Eastern Partnership countries), fully remote.
Mindset
* Founder-level ownership: proactive, fast, direct, and accountable.
* Excited by the mission: building the infrastructure for real-life connection in the AI age.
Benefits
* Core team role with company shares
* High-impact mission: tackling loneliness and helping people build real friendships IRL
* Fully remote
* Flexible working hours
* Massive growth benefits
If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷
Skills Required
- Strong track record in UX/Product Design or Product Management
- Excellent UX craft: flows, interaction design, usability, and visual polish
- German knowledge required for user research
- Ability to run user interviews independently
- Comfort working in early-stage environments
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The Company
What We Do
baesh is a social networking platform that connects people in real life through events, communities, and shared interests, aiming to help Gen-Z and millennials lead fulfilling social lives.
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