Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
You don't come across a company every day that obsesses over every word a user reads. At Fam, copy isn't an afterthought - it's a core part of the product experience.
With a product built for teenagers, every interaction matters. From onboarding and payments to nudges, notifications, and error states, the right words can make experiences feel intuitive, trustworthy, and delightful.
We're looking for a top-quality UX Copywriter who can deeply understand our users, simplify complex flows, and craft clear, engaging, and human-centered copy across the product. You'll work closely with Product, Design, and Marketing teams to shape experiences that help users navigate the product effortlessly while building a strong and consistent Fam voice.
If you believe that a single sentence can improve a user journey, reduce friction, and create delight, you'll fit right in.
Must Haves
- Under-graduate degree (preferably communication/media/design/marketing)
- 2-4 years of experience in product copy, UX writing, CRM, or content roles
- Strong understanding of UX writing principles and user journeys
- Experience writing for push notifications, in-app communication, onboarding flows, error states, banners, and promotional campaigns
- Ability to simplify complex product concepts into sharp, user-friendly copy
- Portfolio showcasing product/UX copy work
- Strong collaboration skills with product, design, and marketing teams
Good to have
- Experience working with fintech or consumer internet brands
- Understanding of Gen-Z communication styles and internet culture
- Familiarity with user retention, engagement, and activation journeys
- Basic understanding of product metrics and experimentation (CTR, open rates, conversions)
- Ability to balance brand tonality with product clarity
On the Job
- Own product and UX copy across the app, including onboarding, empty states, tooltips, error messages, nudges, banners, and transactional communication
- Write high-performing push notifications, promotional copy, and lifecycle communication that improve engagement and retention
- Collaborate closely with product managers, designers, and growth teams to shape intuitive user experiences through copyEnsure all communication remains consistent with Fam’s tone of voice — clear, sharp, youthful, and user-first
- Participate in campaign ideation for in-app promotions and seasonal product moments
- Work on experimentation and optimization of copy across CRM and product surfaces
- Translate complex fintech concepts into simple, accessible communication for young users
- Contribute to evolving the overall product voice and communication system across touchpoints
Why join us?
- Be part of a high-energy, creatively driven team shaping the face of a growing brand
- High-impact role where your creative decisions will directly shape the experience for 10M+ users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
- Access to the latest tools, resources, and inspiration to grow your craft
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
Skills Required
- Under-graduate degree (preferably communication/media/design/marketing)
- 2-4 years of experience in product copy, UX writing, CRM, or content roles
- Strong understanding of UX writing principles and user journeys
- Experience writing for push notifications, in-app communication, onboarding flows, error states, banners, and promotional campaigns
- Ability to simplify complex product concepts into sharp, user-friendly copy
- Portfolio showcasing product/UX copy work
- Strong collaboration skills with product, design, and marketing teams
What We Do
Fam, formerly FamPay, focuses on financial inclusion of the next generation. FamX by Trio, is India's first Spending Account made for everyone. With their own Spending Account, teens can now save, spend, earn, and learn everything about money!
