What You Will Do
1. Identify user needs and growth opportunities through user feedback, behavioral data, market trends, and major game launches.
2. Develop user growth strategies across acquisition, engagement, retention, referral, and monetization.
3. Explore and execute growth campaigns, promotional mechanics, referral programs, and user incentives.
4. Grow global user communities, monitor user sentiment, and turn feedback into product and operational improvements.
5. Lead partnerships with game publishers, platforms, creators, and other industry partners, including co-marketing, player benefits, game launch campaigns, and product integrations.
6. Collaborate with Product, Engineering, Marketing, Business Development, and Community teams to deliver, evaluate, and optimize growth initiatives.
Job Requirements
1. 3+ years of experience in product operations, growth operations, game operations, or a related field.
2. Strong user insight and market awareness, with hands-on experience in growth strategies, campaigns, user incentives, or community operations.
3. Strong ownership and execution skills, with the ability to independently drive projects from idea to delivery.
4. Solid analytical, communication, project management, and cross-functional collaboration skills.
5. Professional working proficiency in Mandarin Chinese and English.
6. Results-oriented, adaptable, and passionate about mobile games and the global gaming industry.
Skills Required
- 3+ years of experience in product operations, growth operations, game operations, or a related field
- Hands-on experience with growth strategies, campaigns, user incentives, or community operations
- Strong user insight and market awareness
- Strong ownership and execution skills, including independently driving projects from idea to delivery
- Analytical, communication, project management, and cross-functional collaboration skills
- Professional working proficiency in Mandarin Chinese and English
- Passion for mobile games and the global gaming industry
What We Do
NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.
