User Acquisition Manager

Description

Who we are:



WeSki’s vision is to make it easy for skiers across the globe to book and enjoy their ideal ski trip at the best possible price. As the ultimate ski trip booking platform, WeSki enables everyone to design and book their ideal adventure in just a few clicks - quickly, seamlessly, and affordably. In an $80 billion industry that has remained largely traditional, this opens up a massive opportunity to redefine ski trips for modern consumers.

WeSki’s technology compares millions of combinations of flights, accommodation, transfers, passes, gear, and lessons instantly, saving hours of planning. Each trip is fully customisable, giving customers the flexibility of building it themselves, but with the expert protection and support of a holiday provider.

With all trip components automatically linked, customers can relax and enjoy their holiday knowing that all the logistics are taken care of - alongside 24/7 customer service whilst they’re away.

WeSki is an innovative, passionate and fast moving company - we partner with over 150 ski resorts (and counting) across 10 countries and have already sold over 100,000 ski holiday packages to skiers worldwide. We are in a rapid growth mode whilst maintaining profitability, making our business and product opportunities (and challenges) all the more exciting.

About the Role:



As a User Acquisition Manager at WeSki, you will manage and optimize large-scale, high-budget acquisition campaigns across multiple platforms (Google Ads, Facebook, Instagram, etc.). Your role will include developing strategies and executing campaigns to acquire new users globally. You’ll work closely with cross-functional teams (Creative, Analytics) to ensure campaigns align with WeSki’s goals.

This is an exciting opportunity for a passionate PPC professional to join a fast-growing and profitable company. With a strong focus on Google PPC as our primary marketing channel, WeSki continues to scale rapidly, providing a dynamic environment where you can make a real impact.

Key Responsibilities:

• Campaign Strategy and Execution: Lead end-to-end management of global paid acquisition campaigns across various platforms, ensuring alignment with overall company goals.
• Optimization and Analysis: Initiate, monitor, analyze, and optimize campaign performance, utilizing data-driven insights to maximize scale within meeting the ROI targets.
• Cross-functional Collaboration: Work with internal teams (Creative, Analytics, Product) to ensure campaign alignment and continuous improvement.
• Measurement and Reporting: Set clear metrics for success, track performance, and use data to drive strategic decisions and optimizations.
• Stay Ahead of Trends: Keep up-to-date with industry trends, smart bidding, and emerging technologies, and identify opportunities to leverage these for campaign growth.

Requirements

• Experience: 2 years of experience in managing B2C/B2SB, large-scale paid media campaigns on Google Ads.
• Skills: Strong analytical skills, with the ability to interpret data and make informed decisions. Proficiency in Excel and Google Ads is a must.
• Proven success in leading and executing initiatives that moved and improved key business metrics
• Multitasking and Time Management: Ability to handle multiple tasks and projects, and prioritize based on potential assessment.
• Creative problem solving: Ability to tackle a problem from different angles, consider different datapoints in order to ensure the optimal solution is implemented.
• Team Player: Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Language: Fluent in English, both verbal and written. 
• Familiarity with AI and machine learning in PPC advertising - an advantage
• Skier / Snowboarder - always a plus