User Acquisition Specialist

MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We're looking for an experienced User Acquisition Specialist to join one of our biggest products - Setapp.
Setapp is MacPaw's subscription-based app service for macOS and iOS. It provides access to 240+ Mac and iOS apps for daily tasks covering productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance.
The User Acquisition Specialist will be a critical member of the Marketing Operation team. Reporting to the Acquisition Marketing Manager, this position will be responsible for digital advertising campaign planning and execution, including strategy development, media planning and budgeting, campaign setup, reporting, and optimization.
In this role, you will:

• Adapt the existing strategy for each ad channel to reach product goals approved by PMM
• Independently plan, execute, manage, and optimize new and existing PPC campaigns primarily focused on Google Ads search campaigns
• Analyze ongoing campaigns & provide ideas for future improvements
• Determine (with PMM) the target audience of ads, ways to address it, and ad messaging
• Conduct regular testing to improve results
• Allocate budget across different advertising channels
• Design reporting environment and structure to capture the current state of ad activities/ campaigns and their effectiveness, create tools to automate ongoing operational analytics to keep track of product goals achievement through ad channel
• Find new partners (ad tools and services) and establish cooperation with them to reach product goals
• Maintain interaction between team members to improve/ establish internal processes (ad creation, landing page creation, etc.) required for the implementation of strategy
• Keep abreast of emerging advertising market trends to increase the channels` efficiency and upgrade ad tools if needed

Skills you'll need to bring:

• 2+ years experience in digital advertising marketing, particularly in managing Google Ads search campaigns
• Intermediate level of English
• Solid knowledge of other paid channels/campaign types, such as Facebook Ads, Google Display Network, Google Shopping Campaigns, etc
• Web/Mobile Web traffic acquisition experience
• Strong analytical skills to track campaign performance, analyze metrics, and generate useful reports that inform decision-making
• Solid knowledge of Microsoft Excel (Google Sheets or other alternatives for high-volume data analysis is an option)
• Strong experience with analytics and tracking tools, proficient in Google Analytics
• Experience in hypothesis validation and running A/B tests
• A great mix of creative and analytical thinking
• A sense of ownership, ability to self-manage, and great communication skill

As a plus:

• Hands-on experience with growth hacking techniques and a demonstrated history of growth success
• Successful English copy-testing experience
• SaaS niche experience

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
  
  • We guarantee life insurance starting on your first working day. Besides, we cover 100% of your medical insurance costs and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • 20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds.
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.