At w7g we create digital products that transform the friction of daily life into playful adventure.
We’re looking for a data-driven User Acquisition Manager to help scale FABU - a fast-growing subscription product in the wellness space.
We are seeking someone who thinks like an owner, challenges assumptions, runs experiments, and continuously looks for ways to unlock new growth opportunities.
What You’ll Do
- Launch, optimize, and scale paid acquisition campaigns, primarily on Google Ads.
- Explore and test additional acquisition channels, including Pinterest and TikTok.
- Own key performance metrics, including CPA, ROAS, LTV, conversion rates, and overall unit economics.
- Continuously test and optimize creatives, audiences, bidding strategies and offers
- Collaborate closely with the Creative team to develop, test, and iterate on ad concepts, messaging, and creative strategies.
- Partner with Product and Analytics teams to improve funnel performance and connect marketing efforts with product growth.
- Communicate regularly with platform representatives to unlock new insights, opportunities, and best practices.
What We’re Looking For
- 3+ years of hands-on user acquisition experience, with focus on Google Ads.
- Experience managing performance marketing budgets of $200K+ per month.
- Experience with subscription products and web funnels.
- Proven track record of scaling web and app campaigns while maintaining healthy CPA, ROAS, and unit economics.
- Strong understanding of bidding strategies, audience segmentation, creative testing, and funnel optimization.
- Fluent English (B2+) with experience working in international teams and communicating with platform representatives.
- Experience with Pinterest, Meta or TikTok is a plus
What we offer:
- Remote work and flexible schedule - work where you are comfortable
- 20 days of paid vacation + unlimited sick leave
- Compensation for equipment and homemade treats
- Access to corporate knowledge base, community and training
- Health insurance (in Ukraine) and corporate doctor
Skills Required
- 3+ years of hands-on User Acquisition experience, with a focus on Google
- Manage budgets of $200K+ per month
- Knowledge of bidding strategies, creative iterations, audience logic, funnel breakdowns
- Strong analytical mindset and decision-making based on data
- Fluency in English (B2+) for communication with global teams
- Ability to take ownership and drive outcomes
What We Do
Genesis is a co-founding company that builds global tech businesses together with outstanding entrepreneurs from CEE. We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 400 mn users globally and are used by tens of millions of users monthly. Genesis has co-founded now independent tech companies such as Jiji, BetterMe, Headway. We've launched and are currently developing successful projects such as OBRIO, Universe, AMO, Boosters, and others in our ecosystem. We have one of the best tech teams in Europe. As a result, we're constantly recognized as top IT employees in CEE and Ukraine.
