User Acquisition Manager

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.  

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus). 

*A select number of positions require full-time in office attendance* 

We are looking for a data-driven, creative, and results-oriented User Acquisition Manager to join our team in Nicosia. As the User Acquisition Manager you will be leading the acquisition team and play a crucial role in driving the growth of our products by acquiring and converting new users. You will be responsible for developing and executing strategic user acquisition campaigns and driving high-quality user traffic achieving key performance metrics. 

What you'll be doing:    

• User Acquisition Strategy: Develop, execute, and continually refine the user acquisition strategy for our adult products. 
• Budget Management: Manage the user acquisition budget effectively to maximize ROI. Monitor costs and analyze the performance of ad networks used. 
• Performance Analysis: Regularly analyze the campaign performance, KPIs, and conversion metrics. Use data-driven insights to make informed decisions and adjust strategies accordingly.
• Analyze the existing user acquisition funnel, own acquisition’s product development roadmap and prioritize your stakeholder’s requests accordingly. 
• A/B Testing: Test out new product feature enhancements to optimize traffic conversion and increase new user registrations.  
• Collaboration: Work closely with cross-functional teams to align on user acquisition strategies. Collaborate with the SEO team, as well as the media buying and affiliate sales teams to grow our ad networks and the production teams to drive, develop, and execute user acquisition strategies for our products. 
• Communication: Manage relationships with internal and external stakeholders and communicate progress, updates, and challenges. Provide regular weekly and monthly reports. 

What you'll need to be successful:   

Must haves:    

• Bachelor’s degree in Marketing, Business, Statistics, or related field 
• At least 5+ years of experience in user acquisition and/or product management 
• A minimum of 3 years in a leadership role 
• Previous experience in the creation and execution of acquisition strategies 
• Proven success reaching and surpassing acquisition KPI’s 
• Data insights driven 
• Excellent communication and project management skills 

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees. 

In this role you may be exposed to adult content