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Inkitt believes that every author should have an equal chance to succeed.
The Role
Lead strategy, execution, and optimization of paid user acquisition channels. Design and analyze experiments to find scalable growth levers, build and optimize campaigns for acquisition and revenue, partner cross-functionally, and develop repeatable testing frameworks and playbooks to drive long-term growth.
Summary Generated by Built In
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJarTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
- Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
- Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
- Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
- Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
- Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
- Translate data and campaign insights into actionable recommendations that improve performance at scale.
- Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
- Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
- Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment
What You'll Bring:
- 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
- Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
- Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
- Experience designing and executing structured testing roadmaps and experimentation frameworks
- Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
- Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
- Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
- Builder mentality with a bias toward action, rapid iteration, and continuous learning
- Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
- Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus
Who We Are Looking For:
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
What We'll Offer:
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our Careers Blog 💼
Follow us on Instagram & LinkedIn! 💻
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.
We look forward to hearing from you!
Check out our Careers Blog 💼
Follow us on Instagram & LinkedIn! 💻
Skills Required
- 2+ years hands-on performance marketing or user acquisition experience
- Deep expertise in at least one paid acquisition channel (Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels)
- Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
- Strong analytical skills to interpret data, measure incrementality, and make data-driven decisions
- Experience designing and executing structured testing roadmaps and experimentation frameworks
- Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
- Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
- Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
- Builder mentality with a bias toward action, rapid iteration, and continuous learning
- Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products
- Familiarity with mobile attribution, experimentation, and performance measurement tools
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The Company
What We Do
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Why Work With Us
We are on a mission to discover hidden talents and turn them into globally successful authors. At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members.
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