At Aristocrat, we focus on encouraging innovation, teamwork, and high performance.
As a UA Manager at Aristocrat, you will play a meaningful role in crafting our marketing strategies and driving user acquisition for our mobile games. This is an outstanding opportunity to work in a dynamic environment where your contributions will have a direct impact on our success. If you are a proven marketing professional with a passion for gaming and a desire to compete at the highest level, we want to hear from you!
What You’ll Do
Design, build, lead, and optimize user acquisition (UA) campaigns for our mobile games.
Manage media buying channels, including Meta, TikTok, Snapchat, Google and DSPs, Brand, and re-targeting channels.
Conduct detailed performance analyses and run A/B tests on creative and targeting strategies.
Collaborate with cross-functional teams within the organization to ensure flawless execution of marketing initiatives.
Stay informed on industry changes and conduct competitive research to find opportunities and challenges.
Develop and analyze critical metrics to measure the success of marketing efforts.
Provide creative copy suggestions and innovative advert ideas to improve campaign performance.
Ensure accurate account housekeeping and ongoing performance monitoring.
Use your expertise in measurement tools such as SKAN and Payback to improve campaign efficiency.
What We’re Looking For
2+ years of experience in mobile user acquisition, with a strong preference for gaming industry experience.
Outstanding Excel skills, including proficiency with Pivot Tables, VLOOKUP, and calculated formulas.
Experience working with measurement partners and tools.
Highly analytical and self-motivated, with a data-driven approach and creative thinking.
Excellent time management skills and the ability to work autonomously.
Strong written and spoken English communication skills.
A collaborative great teammate who excels in a dynamic and fast-paced environment.
Join us at Aristocrat and be part of a team that is changing the gaming landscape and bringing happiness to millions of players worldwide. Your expertise and creativity will help us continue to deliver outstanding gaming experiences and achieve our growth ambitions!
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Skills Required
- 2+ years of experience in mobile user acquisition
- Experience with mobile gaming user acquisition (preferred)
- Proven experience managing media buying across Meta, TikTok, Snapchat, Google and DSPs
- Expert Excel skills including Pivot Tables, VLOOKUP, and complex formulas
- Experience working with measurement partners and measurement tools
- Familiarity with SKAdNetwork (SKAN) and Payback measurement tools
- Ability to conduct performance analyses and run A/B tests on creative and targeting
- Strong written and spoken English communication skills
- Highly analytical, self-motivated, and data-driven with creative thinking
- Excellent time management and ability to work autonomously and collaboratively
Aristocrat Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aristocrat and has not been reviewed or approved by Aristocrat.
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Healthcare Strength — Medical coverage offers multiple Aetna options with preventive care fully covered and $0 in‑network outpatient mental health visits, plus employer‑paid premiums on at least one dental and one vision plan. Feedback suggests first‑day eligibility and HSA funding increase perceived value.
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Parental & Family Support — Paid parental leave provides up to 12 weeks for primary caregivers and 10 days for secondary caregivers, with adoption/surrogacy reimbursement and access to Lyra sessions. Feedback suggests these supports materially enhance family and mental wellbeing.
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Equity Value & Accessibility — The SuperShare program matches employee share purchases with free shares up to a defined annual limit, with clear enrollment windows and a two‑year vest. Feedback suggests this structure delivers uncommon ownership value compared with standard ESPPs.
Aristocrat Insights
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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