User Acquisition Manager (TT, Meta, Snapchat)

Genesis is a full-cycle international product ІТ-company. More than 3000 people in 8 countries create products for 400 million users monthly. We are the most high-loaded company in the country and one of the largest partners of Facebook, Google, Snapchat, and Apple in the CEE region.
Currently, we are looking for an ambitious User Acquisition Manager to run large-scale advertising for a futuristic, fast-growing AI web application that has already successfully launched at Tier-1.

You will have the opportunity to lead the Marketing team with channels such as Meta, TikTok, and Snapchat. Additionally, you will be responsible for creating an effective traffic acquisition strategy from scratch, ensuring positive profitability, and developing a system to scale quickly and sustainably to multi-million dollar budgets.

Why to join us:
• Potential to grow to CMO role and lead marketing function on the multiple of AI projects;
• Steep learning curve (access to all Genesis resources, expertise, and networking opportunities);
• Direct impact on the product growth and development from the early beginning of its launc.

Your tasks:
• Complete setup and launch of advertising campaigns from scratch in ad platforms, followed by optimization to improve results both at the platform level and in business metrics;
• Data collection and analysis to enhance the performance of advertising campaigns, improve the user acquisition process, and monitor key business metrics;
• Allocation and management of advertising budgets, taking into account metrics such as ROAS, CPA, ROMI, and optimization of advertising spend to achieve maximum results;
• Conducting A/B tests and implementing new approaches to campaigns in order to identify the most effective methods of user acquisition;
• Constantly monitoring market changes, analyzing user behavior, and quickly implementing new methods and tools for audience engagement;
• Monitoring competitor strategies and adopting their best practices;
• Formulating and implementing strategies to increase the user base, selecting the most effective communication channels, defining the target audience, and creating key messages for advertising materials and creatives.

Our ideal candidate
• At least 2 years of experience in User Acquisition / Performance Marketing;
• Experience in dating niche is must;
• Experience of working with Meta, TikTok, Snapchat;
• Great analytical skills and understanding of marketing metrices (ignore this position if you don't distinguish CPA and CAC and can't make pivot table);
• Experience managing monthly marketing budgets over $200,000 or more;
• Experience in traffic acquisition on the international market;
• Experience in developing User Acquisition strategies independently;
• Experience working with analytical systems (Google Analytics, Tableau, or similar).

Benefits:
• Services of a corporate doctor, and after the probationary period — health insurance in Ukraine;
• 20 working days of paid vacation per year, unlimited sick leave;
• All equipment necessary for work;
• Access to top-tier courses, corporate online meetups, lectures, a comprehensive library, and 11 professional internal communities for career development;
• Comfortable offices in Kyiv’s Podil district with secure shelters. In the offices, you don’t have to worry about the routine: breakfasts, lunches, lots of snacks and fruits, lounges, massages and other benefits of office life are waiting for you 🙂

Join our team of dreamers, doers, and global changemakers!