The Role
As a User Acquisition Manager Team Lead, you'll oversee Meta marketing strategy, mentor a team, manage large budgets, and optimize performance metrics.
Summary Generated by Built In
As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise.
About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?
In this role you will
- Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews
- Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
- Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
- Plan and manage large-scale budgets ($300K–1M+ monthly)
- Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
- Design and implement creative and funnel testing frameworks across creatives, landings, and geos
- Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
- Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
- Prepare regular reports and presentations based on test results and insights
- Maintain close communication with ad network managers
- Initiate and validate new hypotheses to scale growth
It’s all about you
- Proven experience in mentoring and leading a UA or performance marketing team
- 3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android)
- Strong expertise with Web2App and App2App funnels
- Advanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion API
- Experience with MMPs (AppsFlyer, Adjust)
- Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork
- Strong analytical mindset, with experience in BI tools (Tableau, Power BI)
- Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks
- Experience with automation for campaign testing, bidding, and management
- Upper-Intermediate+ English for communication and documentation
- Systematic mindset, attention to detail, and ownership attitude
- Experience prioritizing hypotheses and building UA testing systems
- Ability to sync cross-functional teams (UA, Product, Creative)
- Growth mindset: ready to test, fail fast, and iterate faster
What we offer
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro with recruiter
- Tech interview
- Test task
- Bar- Raising
- Reference check
- Offer
Top Skills
Adjust
Ads Manager
Appsflyer
Business Manager
Conversion Api
Events Manager
Meta Ads
Power BI
Skan 4.0
Tableau
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The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
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