We are Picklebet, a next-generation betting operator with proprietary sports technology and a modern data stack. As we execute a strategic expansion into Canada (Non-Ontario) under an Isle of Man license, we need a User Acquisition Lead to spearhead the growth strategy across our iGaming and Sportsbook verticals.
Reporting directly to the Head of User Acquisition, you will be the driving force behind our entry into the region. This is a high-autonomy role focused entirely on scaling First Time Depositors (FTDs). You will architect the go-to-market strategy, own the acquisition budget for both verticals, and have the mandate to hire your own support team within the first 6 months.
The Mandate: "Efficiency Unlocks Scale"
- Phase 1: Manage a focused launch budget to test channels and prove Unit Economics.
- Phase 2: Once the Payback Period (< 6 months) is proven, the budget is uncapped. We back strategies that work.
What You Will Do
- Strategic Planning: Design the acquisition roadmap and own the Acquisition Budget. You rigorously monitor Payback Periods to determine when to cut low-quality sources and when to scale.
- "Grey Market" Media Buying: Identify and execute direct media buys on DSPs, Ad Networks, and Streaming sites (TrafficStars, ExoClick, etc.). You manage bid strategies and creative testing to find underpriced attention.
- Build the Partner Network: Build a roster of Casino Streamers (Kick, YouTube, Instagram) and "Community Leaders" (Discord, Telegram). Negotiate complex deals (Hybrid, RevShare, MG) that protect our downside.
- Feedback Loop to Product: Act as the "Voice of Canada" for acquisition. Analyze the funnel and advise Product on payment friction and localized offers to improve conversion.
- Build Your Team: Within your first 6 months, you will recruit and hire a direct report (e.g., Influencer Manager or Media Buyer) to support your strategy.
Who You Are
- The "Grey Market" Navigator: 6+ years of High-Growth UA experience in iGaming, Crypto, or Fintech (Unregulated markets).
- Programmatic Expert: Comfortable buying media on DSPs and Ad Networks. You understand S2S tracking and attribution.
- Commercial Negotiator: Proven track record of structuring deals that align partner incentives with ROI.
- Data Hawk: You know how to spot "Arbitrage" and "Incentivized" traffic patterns early.
- Global & Flexible: Comfortable working remotely and collaborating with Australian HQ.
The Tech Stack
- Sports: Proprietary, in-house built sportsbook code.
- Casino: Hub88 integration (Top-tier slots & Live Games).
- Data: Snowflake, Braze, Mixpanel & more.
The Package
- Competitive Senior Salary: Commensurate with experience.
- Autonomy: Build a region from scratch, hire your team, and run your own budget.
- Impact: Work directly with Senior Leadership—no red tape, just execution.
To Apply: Please submit your CV and a brief cover note detailing your experience with "Grey Market" acquisition channels.
Top Skills
What We Do
Picklebet is a racing, sports and esports betting entertainment co. based in Australia, and built for a global audience. Founded in 2020, we’re building a betting and entertainment experience for tomorrow’s customer. The Picklebet team is made up of 40+ talented professionals from some of Australia's best brands, with offices in Brisbane, Sydney, Darwin, Manila and Buenos Aires. Here's why our people love working at Picklebet: - We've built - and continue to build - a proprietary betting engine and front end - We value solving interesting problems and delivering great work - not just talking about it - We are obsessed with finding better ways to do things, rather than being slaves to convention - Work from where you like, when you like, and wear what you like. So, if you want to build, grow and avoid 'big company' politics, then reach out now!
