At Underdog, we make sports more fun.
Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it’s still the early days.
We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app.
Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us.
Winning as an Underdog is more fun.
As a User Acquisition Analyst, you’ll be the engine behind our UA team’s decision-making by building analytics workflows, uncovering insights, and solving challenges around attribution and spend optimization. Your work will directly shape how we invest in marketing, how we measure success, and ultimately how we drive profitable growth.
If you love digging into data, optimizing performance, and turning analysis into action, this is your chance to make a big impact on a fast-growing company in one of the most exciting industries out there.
About the role- Build and maintain analytics workflows to measure and optimize user acquisition performance
- Partner with the UA team to analyze marketing channel performance, creative performance, funnel optimization, and identify opportunities to scale
- Partner with BI and the UA team on regular competitor analysis and SOV tracking to inform media plans
- Provide actionable insights into campaign attribution, spend allocation, and ROI optimization
- Monitor and report on key growth metrics, including CAC, CPI, LTV, ROAS, and retention
- Collaborate with cross-functional stakeholders (Marketing, Finance, Product, and Data) to align on growth strategies
- Evaluate and improve marketing attribution models and data accuracy across platforms
- Create and deliver clear, compelling data visualizations and presentations to influence decision-making
- Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field (Master’s preferred)
- 2+ years of experience in growth marketing, user acquisition, or marketing analytics
- Strong analytical chops with proficiency in Excel/Google Sheets and visualization tools like Tableau, Looker, or Power BI
- Comfortable working with digital ad platforms (Google Ads, Facebook Ads Manager, TikTok Ads, etc.) and attribution tools (AppsFlyer, Adjust, Singular, etc.)
- Deep understanding of growth and performance metrics (CAC, CPI, LTV, ROAS, retention)
- Strong communicator who can influence stakeholders with data-driven insights
- Thrives in a fast-paced, high-growth environment where priorities move quickly
- Experience in mobile gaming, sports, or other highly technical industries
- Prior work with competitor insights platforms (SensorTower, AppTweak) to contextualize performance
- Knowledge of incrementality testing and advanced experiment design
- Experience working in a fast-paced startup environment with shifting priorities
Our target starting base salary range for this position is between $75,000 and $85,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
- Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual-first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
Top Skills
What We Do
Underdog, the fastest-growing sports gaming company in the U.S., was founded in 2020 with the simple objective of making sports more fun. Our core operating principle: There’s so much more to be built for sports fans in America. As the only top-tier sports gaming operator in the country built on its own proprietary technology, we have a unique ability to create new, engaging products for the U.S. consumer. Our products provide the best way to enjoy fun, approachable sports games. We offer fantasy sports games, licensed sports betting, access to sports prediction markets and a growing media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun. For more information, visit underdogfantasy.com.
Why Work With Us
As the only company built on its own proprietary technology across fantasy sports and sports betting regulatory frameworks, and now the first and only sports prediction market exchange offered on a major sports gaming operator app, Underdog is poised for significant growth over the next year and beyond.
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