(USA) Senior Manager, Digital Media - Marketing AI Transformation

Position Summary...Walmart Marketing is expanding its use of AI-enabled products and workflow automation to help marketing teams move faster, reduce repetitive work, and improve business outcomes. This role serves as the business lead for a portfolio of AI-enabled marketing capabilities, with accountability for defining needs, shaping the roadmap, driving adoption, and demonstrating measurable value.
You will connect marketing teams with Product, Engineering, Data and Enablement partners, and translate complex, real-world workflows into prioritized requirements, help teams make clear trade-offs, and ensure new capabilities are useful, adopted and continuously improved. This role combines and requires marketing expertise, product judgement, and strong execution.
About the team:
The team drives Walmart Marketing’s transformation by integrating advanced technologies, including AI, to enhance strategic and creative efforts. Focused on high-impact work, the group leverages data analytics, digital media strategy and campaign management to deliver measurable results. Collaboration and continuous improvement are central, with an emphasis on process optimization and effective project execution. The team supports professional growth through coaching and clear performance expectations, ensuring alignment with business goals. Together, they advance innovative marketing solutions that elevate Walmart’s presence while maintaining operational excellence and integrity.

What you'll do...

• Own the business strategy, roadmap, and adoption of an enterprise AI platform for marketing.
• Translate business needs into prioritized requirements, partner with product and engineering teams through delivery, and ensure solutions solve meaningful workflow challenges.
• Lead stakeholder alignment, intake, governance, testing, and business acceptance.
• Drive adoption through change management and enablement, measure impact through productivity and speed-to-market outcomes, and use feedback and performance data to continuously improve the roadmap.

What you’ll bring...

• Bring experience leading cross-functional product, platform, or marketing operations work from strategy through adoption.
• You understand modern marketing workflows and can translate business needs into clear requirements, roadmaps, and trade-offs.
• You are comfortable partnering with product and engineering teams, influencing senior stakeholders, and driving change across large organizations.
• Practical knowledge of generative AI, workflow automation, impact measurement, and process improvement is strongly preferred.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Masters: Business Administration, Masters: Information Systems, Masters: Statistics

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.