The Role
Develops and executes omnichannel advertising campaigns across managed and self-service channels. Responsibilities include media planning, audience strategy, campaign setup, pacing, optimization, QA, trafficking, reporting, and performance recommendations across search, programmatic, digital, CTV, social, and in-store channels. The role manages advertiser and agency relationships, provides consultative guidance, troubleshoots campaign issues, identifies upsell opportunities, and collaborates cross-functionally to support client satisfaction and revenue growth.
Summary Generated by Built In
Position Summary...What you'll do...Role summary:
Walmart Connect is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions. You will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You'll lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction. This position blends strategic planning and tactical execution, requiring deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You'll serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day client interactions and contributing to revenue growth through strategic recommendations.
About the team:
The team partners closely with Nestle, a key supplier within the Food category, to develop and execute comprehensive advertising strategies. They focus on delivering effective omnichannel campaigns by leveraging customer insights, data analysis, and media strategy expertise. Collaborating across internal teams and external partners, the group ensures campaign success through continuous optimization and strategic planning. This team values integrity, accountability, and innovation while fostering professional growth and maintaining strong client relationships to support Walmart’s business objectives and deliver measurable results.
What you'll do:
Responsible for developing strategic media plans and executing managed- and self-service campaigns that support advertiser objectives. Partner with Sales and Account teams to create data-driven proposals and provide consultative guidance across paid search, programmatic, direct digital sponsorships, CTV, social, digital OOH, and experiential in-store tactics. Lead advertiser and agency conversations related to media strategy, audience planning, stewardship, and optimization. Communicate campaign performance, insights, and recommendations to internal and external stakeholders. Ensure timely, accurate campaign launches by following SLAs, QA processes, trafficking requirements, and ad tech best practices. Identify upsell opportunities, support incremental revenue growth, and troubleshoot campaign issues.
What you'll bring:
Qualifications: Bachelor’s degree in Business, Marketing, Communications, or a related field and 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels. Strong understanding of digital media metrics, media math, and campaign optimization, with proven client-facing experience identifying risks and developing solutions. Excellent written, verbal, and presentation skills, with the ability to manage multiple priorities in a fast-paced, ambiguous environment. Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook required; experience with Salesforce, JIRA, Tableau, SQL, Power BI, DSPs, DMPs, ad exchanges, and advertiser investment strategy preferred. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.Preferred Qualifications...
Walmart Connect is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions. You will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You'll lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction. This position blends strategic planning and tactical execution, requiring deep understanding of brand marketing goals, translating them into actionable media strategies, and delivering measurable results. You'll serve as a subject matter expert in media planning, audience tactics, and platform activation, managing day-to-day client interactions and contributing to revenue growth through strategic recommendations.
About the team:
The team partners closely with Nestle, a key supplier within the Food category, to develop and execute comprehensive advertising strategies. They focus on delivering effective omnichannel campaigns by leveraging customer insights, data analysis, and media strategy expertise. Collaborating across internal teams and external partners, the group ensures campaign success through continuous optimization and strategic planning. This team values integrity, accountability, and innovation while fostering professional growth and maintaining strong client relationships to support Walmart’s business objectives and deliver measurable results.
What you'll do:
Responsible for developing strategic media plans and executing managed- and self-service campaigns that support advertiser objectives. Partner with Sales and Account teams to create data-driven proposals and provide consultative guidance across paid search, programmatic, direct digital sponsorships, CTV, social, digital OOH, and experiential in-store tactics. Lead advertiser and agency conversations related to media strategy, audience planning, stewardship, and optimization. Communicate campaign performance, insights, and recommendations to internal and external stakeholders. Ensure timely, accurate campaign launches by following SLAs, QA processes, trafficking requirements, and ad tech best practices. Identify upsell opportunities, support incremental revenue growth, and troubleshoot campaign issues.
What you'll bring:
Qualifications: Bachelor’s degree in Business, Marketing, Communications, or a related field and 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels. Strong understanding of digital media metrics, media math, and campaign optimization, with proven client-facing experience identifying risks and developing solutions. Excellent written, verbal, and presentation skills, with the ability to manage multiple priorities in a fast-paced, ambiguous environment. Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook required; experience with Salesforce, JIRA, Tableau, SQL, Power BI, DSPs, DMPs, ad exchanges, and advertiser investment strategy preferred. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master’s degree in marketing, business, or related area.Primary Location...221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Bachelor's degree in business, marketing, communication, or a related area and 3 years of experience in digital media, account management, or advertising strategy
- Alternatively, 5 years of experience in digital media, account management, marketing, or advertising strategy
- Proficiency with Microsoft Excel, PowerPoint, Word, and Outlook
- Experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels
- Experience in sales or media strategy
- Experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Master's degree in marketing, business, or a related area
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
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Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
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Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
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Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
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The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
