The Role
Lead strategy, execution, and optimization of Sam's Club owned media (Email, Push, SMS, in-club signage, direct mail, radio, gas screens). Partner with product, tech, analytics, and data science to personalize experiences, advance martech capabilities, establish measurement frameworks, and manage and develop a high-performing team to drive measurable member engagement and ROI.
Summary Generated by Built In
Position Summary...Sam’s Club is seeking a dynamic and innovative Director to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, In-Club Digital Signage, Direct Mail, Radio, and Gas Screens—ensuring these channels deliver personalized, connected, and measurable member experiences at scale.
The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey.
About the team:
The Owned Media team develops and executes integrated marketing strategies that connect members with relevant, personalized experiences across Sam's Club's owned channels. By combining member insights, marketing technology, and cross-functional collaboration, the team delivers innovative campaigns that strengthen member engagement, drive business growth, and advance the company's marketing transformation.What you'll do...
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
or related field.
3 years' supervisory experiencePreferred Qualifications...
The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey.
About the team:
The Owned Media team develops and executes integrated marketing strategies that connect members with relevant, personalized experiences across Sam's Club's owned channels. By combining member insights, marketing technology, and cross-functional collaboration, the team delivers innovative campaigns that strengthen member engagement, drive business growth, and advance the company's marketing transformation.What you'll do...
- Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
- Deliver personalized, connected member experiences across digital and in-club channels.
- Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
- Advance marketing technology capabilities through innovation, automation, and experimentation.
- Establish measurement frameworks that optimize performance and maximize ROI.
- Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.
- 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
- Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
- Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
- Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
- Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
- A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
ㅤ
ㅤ
ㅤ
ㅤ
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketingor related field.
3 years' supervisory experiencePreferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional teamPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Skills Required
- Bachelor's degree in Marketing, Business, or related field
- 6 years' experience in marketing with a Bachelor's degree or 8 years' experience in marketing without a Bachelor's
- 3 years' supervisory experience
- 10+ years of experience in retail marketing, digital media, or a related field with expertise in owned media, martech, and personalization
- Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results
- Experience building, developing, and leading high-performing teams
- Digital marketing experience (for example, affiliate marketing, display advertising)
- Experience leading cross-functional teams
Walmart Global Tech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Walmart Global Tech and has not been reviewed or approved by Walmart Global Tech.
-
Strong & Reliable Incentives — Compensation packages typically include base pay, performance bonuses, and stock awards, with access to an employee stock purchase plan. Feedback suggests annual bonus structures and stock grants are a consistent part of total compensation in many roles.
-
Retirement Support — Retirement offerings include a company 401(k) match and stock purchase options that support long‑term savings. Feedback suggests these programs are a notable strength within the overall package.
-
Parental & Family Support — Family benefits feature paid parental leave and adoption assistance, alongside tax‑advantaged accounts for healthcare spending. Feedback suggests these supports contribute meaningfully to perceived total rewards value.
Walmart Global Tech Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Walmart has a long history of transforming retail and using technology to deliver innovations that improve how the world shops and empower our 2.2 million associates. It began with Sam Walton and continues today with Global Tech associates working together to power Walmart and lead the next retail disruption. We’re a high-performing, primarily virtual workforce that is human-led and tech-empowered. Our world-class software engineers, data scientists and engineers, cybersecurity professionals, product managers and business service professionals work with top talent on cutting-edge technologies that create unique and innovative experiences for our associates, customers and members across Walmart, Sam’s Club and Walmart International. At Walmart Global Tech, one line of code or bold idea can make life easier for hundreds of millions of people – talk about epic impact at a global scale.
