At Genentech, we are building a scalable and compliant omnichannel engagement ecosystem that enables personalized, data-driven interactions across channels.
The Opportunity:
As the Omnichannel Social & Mobile Technical Product Owner, you will drive the delivery and operationalization of Social and Mobile engagement capabilities across the omnichannel ecosystem. Partnering closely with business stakeholders, architects, engineers, and vendors, you will translate business priorities into scalable technical solutions and activation outcomes.
Operating within an Agile Release Train (ART), you will lead delivery across social engagement, mobile experiences, customer journeys, audience segmentation, integrations, and market onboarding activities.
Key Responsibilities:
Social & Mobile Activation Delivery
Own the end-to-end delivery of Social and Mobile engagement capabilities.
Drive customer journey, segmentation, personalization, and activation use cases across social and mobile channels.
Support activation across push notifications, in-app messaging, social platforms, and related digital engagement channels.
Ensure solutions are scalable, compliant, and aligned with business objectives.
Product Ownership & Delivery Management
Translate business requirements into prioritized backlogs, user stories, and delivery plans.
Support sprint planning, backlog refinement, release planning, and delivery governance activities.
Manage dependencies, risks, and stakeholder expectations across multiple initiatives and teams.
Drive alignment between business priorities and technical execution.
Cross-Functional Coordination
Partner with Product Owners, Solution Architects, Engineering, Data, and Business teams to drive successful delivery.
Coordinate workstreams across audience management, customer journeys, integrations, activation, analytics, and vendor delivery.
Support affiliate onboarding, rollout planning, and operational readiness across markets.
Operational Excellence
Establish scalable processes, governance frameworks, documentation standards, and delivery best practices.
Drive continuous improvement of engagement capabilities and delivery operations.
Monitor delivery performance and identify opportunities to improve efficiency and business outcomes.
The Opportunity:
(Experience & Skills)
7+ years of experience in Marketing Technology, CRM, Digital Marketing, Mobile Engagement, Social Platforms, Omnichannel Engagement, or similar experience.
Must have a bachelor's degree
Strong understanding of social engagement, mobile experiences, push notifications, customer journeys, audience segmentation, personalization, and activation workflows.
Hands-on experience or strong familiarity with social engagement, mobile activation, and customer engagement platforms such as Sprinklr, Infobip, Adobe Journey Optimizer (AJO), Customer Data Platforms (CDPs), CRM, and Marketing Technology ecosystems.
Experience operating within Agile delivery environments and managing complex cross-functional initiatives involving business, technical, and vendor teams.
Strong stakeholder management, communication, and delivery execution skills, with the ability to translate business requirements into scalable technical solutions and activation outcomes.
Experience in the Pharmaceutical domain is a plus
What Success Looks Like
Reliable delivery of Social and Mobile engagement capabilities.
Scalable customer journeys and activation processes across markets.
Strong alignment between business priorities and technical execution.
Improved customer engagement through effective omnichannel activation across social and mobile channels.
The expected salary range for this position based on the primary location of California is between $142,200 - $264,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
This is an on-site position; you must be willing to work on-site.
Relocation benefits are not available for this job posting.
#RDT2026
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Skills Required
- 7+ years experience in Marketing Technology, CRM, Digital Marketing, Mobile Engagement, Social Platforms, Omnichannel Engagement, or similar
- Bachelor's degree
- Strong understanding of social engagement, mobile experiences, push notifications, customer journeys, audience segmentation, personalization, and activation workflows
- Hands-on experience or strong familiarity with Sprinklr, Infobip, Adobe Journey Optimizer (AJO), Customer Data Platforms (CDPs), CRM, and marketing technology ecosystems
- Experience operating within Agile delivery environments and managing complex cross-functional initiatives
- Strong stakeholder management, communication, and delivery execution skills; ability to translate business requirements into scalable technical solutions
- Experience in the Pharmaceutical domain
- Willingness to work on-site
Genentech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.
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Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
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Retirement Support — Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
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Leave & Time Off Breadth — Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.
Genentech Insights
What We Do
Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.
