At Genentech, we are building a scalable and compliant omnichannel engagement ecosystem that enables personalized, data-driven interactions across channels.
The Opportunity:
As the Omnichannel Email & Paid Media Technical Product Owner, you will drive the delivery and operationalization of Email and Paid Media activation capabilities across the omnichannel ecosystem. Partnering closely with business stakeholders, architects, engineers, and vendors, you will translate business priorities into scalable technical solutions and activation outcomes.
Operating within an Agile Release Train (ART), you will lead delivery across customer journeys, audience segmentation, campaign activation, integrations, and market onboarding activities.
Key Responsibilities:
Omnichannel Activation Delivery
Own the end-to-end delivery of Email and Paid Media activation capabilities.
Drive execution of customer journeys, audience segmentation, personalization, and campaign activation use cases.
Support activation across channels including Email, Paid Media, CRM, and related digital engagement platforms.
Ensure solutions are scalable, compliant, and aligned with business priorities.
Product Ownership & Delivery Management
Translate business requirements into prioritized backlogs, user stories, and delivery plans.
Drive backlog refinement, sprint planning, release planning, and delivery governance activities.
Manage delivery risks, dependencies, scope, and stakeholder expectations across multiple initiatives.
Navigate ambiguity and support decision-making across business and technology teams.
Cross-Functional Coordination
Partner with Product Owners, Solution Architects, Engineering, Data, and Business teams to align priorities and execution.
Coordinate workstreams across audience creation, campaign activation, integrations, reporting, measurement, and vendor delivery.
Support affiliate onboarding, rollout planning, and operational readiness across markets.
Operational Excellence
Establish scalable processes, governance frameworks, documentation standards, and delivery best practices.
Drive continuous improvement of delivery processes and activation operations.
Monitor delivery performance and identify opportunities to improve efficiency and business outcomes.
Who you are:
(Experience & Skills)
7+ years of experience in Marketing Technology, Digital Marketing, Marketing Automation, Omnichannel Engagement, or similar experience.
Bachelor's degree required.
Strong understanding of Email Marketing, Paid Media activation, audience segmentation, customer journeys, personalization, and campaign execution workflows.
Hands-on experience or strong familiarity with Customer Data Platforms (CDPs), Marketing Automation, Audience Segmentation and Activation Platforms, Customer Journey Orchestration, and Email and Paid Media engagement channels. Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) is preferred.
Experience operating within Agile delivery environments and managing complex cross-functional initiatives involving business stakeholders, technical teams, and external vendors.
Strong stakeholder management, communication, and delivery execution skills, with the ability to translate business requirements into scalable technical solutions and activation outcomes.
Experience in the Pharmaceutical domain is a plus
What Success Looks Like
Reliable delivery of Email and Paid Media activation capabilities.
Scalable customer journeys, segmentation, and activation processes across markets.
Strong alignment between business priorities and technical execution.
Improved customer engagement through effective omnichannel activation.
The expected salary range for this position based on the primary location of California is between $142,200 - $264,000. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
This is an on-site position; you must be willing to work on-site.
Relocation benefits are not available for this job posting.
#RDT2026
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Genentech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.
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Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
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Retirement Support — Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
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Leave & Time Off Breadth — Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.
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What We Do
Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.
